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SOLA Elan HDV launched at the movies

mivision | 1 December 2009
Over the last couple of months Carl Zeiss Vision treated guests to a night out at the movies to celebrate the launch of the new SOLA progressive lens - SOLA Elan HDV.

Over 30 launch events held around Australia and New Zealand gave eye care professionals an opportunity to hear about the benefits of SOLA Elan HDV and to enjoy Vince Vaughn's new comedy 'Couples Retreat'.

Mark Thyssen - Carl Zeiss Vision's Sales and Marketing Director introduced a brilliant video presentation to attendees before the film. This presentation clearly explained the benefits of SOLA Elan HDV through the eyes of two Carl Zeiss lens designers who, along with Managing Director Tony Gray, spoke about the development of the lens.

The presentation on the latest Sola progressive lens design highlighted that "Sola Elan High Definition Optics has an easy to dispense variable fitting height and is available in a wide range of materials and prescriptions at an affordable price."