mivision | 19 December 2011
Whilst communication is a large part of what we do, it is only a small part of what the ‘mivision
mivision's tagline - ‘Bringing Optics into Focus' - captures the essence of mivision; what it is, what we do and where we're heading. It's inclusive and progressive, summing up our aim: "to improve communication within the eye care professions in the interests of helping to achieve optimum patient outcomes".
mivision is independent and has no allegiance to any commercial association, buying group, supplier or wholesaler.
Founded in April 2006, mivision is the magazine eye care professionals look forward to receiving each month.
mivision is only distributed to medically qualified eye care professionals in Australia and New Zealand.
Feedback from suppliers and wholesalers who advertise their products regularly in mivision magazine indicates that advertising in mivision gets results.
mivision magazine is CAB Audited with a monthly audit figure of 7,353 (Mar 13).
Online mivision provides news on the latest eye care research and eyewear trends for eye care professionals around the world.
with over 24,000 members, mivsion has the largest social media community page for Optometry on social media. mivision's Facebook page provides news on the latest eye care research and eyewear trends for eye care professionals around the world: www.facebook.co
mivision presents clear, concise information without any clutter or unnecessary opinion.
mivision's qualified, respected writers take a fresh look at what's happening in eye care and report on where they see the new trends heading.
mivision reflects the ideas and sentiments of a broad cross-section of the eye care professions.
Both ‘mivision magazine' and ‘mivision online' are divided into sections to suit the needs of readers and advertisers.
mivision presents relevant, high-quality editorial with broad appeal covering:
- New developments in contact lenses, pharmaceuticals
, ophthalmic lenses, instruments and equipment
- Latest clinical research
- Technological advancements
- Future trends in frame and sunglass fashion, from both home and abroad
- Business tips and retail selling techniques
- Latest industry news, including conference reports, continuing education, launches and events
- New product releases, etc.
mivision's regular contributors include Dr. Gerard Sutton (Ophthalmologis
mivision's staff writers are Mark Cushway (mivision Editor), Melanie Kell (mivision Senior Writer) and Michelle Hauschild (mivision senior writer).
mivision's organisation contributors include the Optometrists Association Australia (OAA) State Divisions and the New Zealand Association of Optometrists (NZAO).
mivision is the Gold National Media Sponsor of Optometry Giving Sight (OGS) and was the first officially sanctioned media partner of both Vision 2020 Australia and the Brien Holden Vision Institute (BHVI).
mivision's independent clinical learning centre was launched in July 2011 and was immediately embraced by optometrists in Australia. Optometrists can choose from a large selection of modules available with more than 18 modules available at any one time. On average Optometrists complete more than 880 mivision CPD modules each month (1 Feb 2012 to 1 Dec 2012).
mivision Contact Details
Editorial / Publisher: Mark Cushway
Phone: +61 (0)2 8336 8613
Business Development / Publisher: Todd Tai
Phone: +61 (0)2 8336 8614
mivision Production Manager: Nikki Byrne
Phone: +612 8336 8616
mivision Head Office
Toma Publishing Pty Limited ATF Toma Trust
1627 Botany Rd
Banksmeadow, NSW, 2019