About Us

Whilst communication is a large part of what we do, it is only a small part of what the ‘mivision' brand represents.

mivision's tagline - ‘Bringing Optics into Focus' - captures the essence of mivision; what it is, what we do and where we're heading. It's inclusive and progressive, summing up our aim: "to improve communication within the eye care community in the interests of helping to achieve optimum patient outcomes".

As a communication tool to the eye care professions and associated industries, mivision is produced as both a hard copy publication and online, both of which are created by the eye care professions and associated industries.

mivision is independent and has no allegiance to any commercial association, buying group, supplier or wholesaler.

mivision magazine

mivision magazine is an 92-page publication, produced by Toma Publishing.

mivision is the magazine the eye care community looks forward to receiving each month.

Behind the counter, in the lunchroom and at home, mivision connects with eye care professionals at all levels, from optometrists and ophthalmologists to retail staff, optical dispensers, manufacturers and distributors.

mivision magazine was launched in April 2006 and almost immediately became the most widely read monthly optical magazine in Australia and New Zealand.

Feedback from suppliers and wholesalers who advertise their products regularly in mivision magazine indicates that advertising in mivision gets results. In fact, the majority of advertisers who booked schedules in the first year of publication continue to advertise into the magazine's fifth year.

mivision magazine is distributed on the first Monday of the month (except January) to more than 7,000 recipients, making it the largest circulated monthly publication distributed to Australia and New Zealand.

mivision magazine is CAB Audited with a monthly audit figure of 7,138 (Sep 11).

mivision online

The eye care community is able to keep in touch with the world of optics on a daily basis at www.mivision.com.au - Australia and New Zealand's newest online resource.

At www.mivision.com.au you can search and locate any eye care and eyewear-related topic imaginable; view current and archived stories from mivision magazine; view our directory of suppliers; spot classifieds as soon as they're posted; see our ever-expanding optical video library; check out the latest events in our photo gallery; see the latest ‘Hot Products'; and enter the myriad of competitions we'll be running.

Also, as a first ever for Australia and New Zealand we have introduced a scrolling ‘Optical Stock Market Index' with current optical stock prices from around the world.

mivision Social Media

mivsion also has its own Facebook page with over 19,000 members (May 2012). To get the latest news on all eye care research and eyewear trends for the eye care community join our Facebook page at: www.facebook.com/mivision

mivision Editorial

mivision presents clear, concise information without any clutter or unnecessary opinion.

mivision's qualified, respected writers take a fresh look at what's happening in eye care and report on where they see the new trends heading.

mivision reflects the ideas and sentiments of a broad cross-section of the eye care professions and associated industries.

Both ‘mivision magazine' and ‘mivision online' are divided into sections to suit the needs of readers and advertisers.

mivision presents relevant, high-quality editorial with broad appeal covering:

• New developments in contact lenses, pharmaceuticals, ophthalmic lenses, instruments and equipment
• Latest clinical research
• Technological advancements
• Future trends in frame and sunglass fashion, from both home and abroad
• Business tips and retail selling techniques
• Latest industry news, including conference reports, continuing education, launches and events
• New product releases, etc.

mivision's regular contributors include Dr. Gerard Sutton (Ophthalmologist); Dr Con Moshegov (Ophthalmologist); Geoff Lawson (Optometrist and Social Commentator); Dr. Jim Kokkinakis (Optometrist); Dr. Laura Downie (Optometrist); Nicole Carnt (Optometrist); Murray O'Brien (Optical Dispenser); Brendan Gorzalka (Optical Dispenser); John Lees (Business and Marketing Consultant); Gabi Hollows (The Fred Hollows Foundation) and Carolyn Koens (Jounralist).

mivision's staff writers are Mark Cushway (mivision Editor), Melanie Kell (mivision Senior Writer) and Michelle Hauschild (mivision senior writer).

mivision's organisation contributors include the Royal College of Ophthalmologists Australia and New Zealand (RANZCO), the Optical Distributors & Manufacturers Association (ODMA), the Fred Hollows Foundation, the Optometrists Association Australia (OAA) State Divisions and the New Zealand Association of Optometrists (NZAO).

mivision is the Gold National Media Sponsor of Optometry Giving Sight (OGS) and was the first officially sanctioned media partner of both Vision 2020 Australia, International Centre for Eyecare Education (ICEE) and the Brien Holden Vision Institute (BHVI).

mivision CPD Education

mivision's distance learning centre was launched in July 2011 and has been enthusiastically embraced by the profession. Within the first six months of operation more than 2,500 CPD modules were completed.

Australian optometrists can choose from a large selection of modules available, with two modules  added each month.

mivision Contact Details

Editorial / Publisher: Mark Cushway                                                                                 
Email: mark@mivision.com.au
Phone: +61 (0)2 8336 8613

Business Development / Publisher: Todd Tai
Email: todd@mivision.com.au
Phone: +61 (0)2 8336 8614

mivision Production Manager: Nikki Byrne
Email: ads@mivision.com.au
Phone: +612 8336 8616

mivision Head Office
Toma Publishing Pty Limited ATF Toma Trust
1627 Botany Rd
Banksmeadow, NSW, 2019