welcome to mivision

mivision was launched in April 2006 and almost immediately became the most widely read monthly ophthalmic magazine in Australia and New Zealand.

mivision is distributed on the first Monday of the month (except January) to 7,183 recipients (CAB Audit Mar 08) making it the largest CAB audited ophthalmic monthly publication distributed to Australia and New Zealand.

Circulation and Environmental Policy

It has long been a common practice of some trade journals to send up to five (5) copies of their publication to a single address for the purpose of increasing circulation figures. This is done in an effort to convince advertisers that they are the ‘No. 1' trade journal.

The publishers of mivision reject this practice and instead have adopted a responsible circulation and environmental policy.

As there are only 2800 optometric practices in Australia and just under 400 in New Zealand, the publishers of mivision have made it a policy to reduce multiple mailings and avoid unnecessary wastage.

Readership

mivision is the magazine that the eye care community looks forward to receiving each month - making it the most effective way for your business to reach the key decision-makers and business owners.

Behind the counter, in the lunchroom and at home, mivision connects with eye care professionals at all levels, from optometrists and ophthalmologists to retail staff, optical dispensers, manufacturers and distributors.

Feedback from suppliers and wholesalers who advertise their products regularly through mivision tells us that advertising in mivision gets results. In fact, of all the advertisers who booked schedules with us during our first year in print, the majority rebooked for the second and third years.

mivision is an independent publication and has no allegiance or alliance with any commercial association, buying group, supplier or wholesaler.

Supporting the Professions

mivision is the Gold National Media Sponsor of Optometry Giving Sight and was the first officially sanctioned media partner of both Vision 2020 Australia and International Centre for Eyecare Education (ICEE).