Australia and New Zealand’s One and Only Ophthalmic Magazine

mivision is the most widely read monthly ophthalmic magazine in Australia and New Zealand.

mivision is the magazine that the eye care community looks forward to receiving each month.

Behind the counter, in the lunchroom and at home, mivision connects with eye care professionals at all levels, from optometrists and ophthalmologists to retail staff, optical dispensers, manufacturers and distributors.

mivision was launched in April 2006 and almost immediately became the most widely read monthly ophthalmic magazine in Australia and New Zealand.

Feedback from suppliers and wholesalers who advertise their products regularly through mivision tells us that advertising in mivision gets results. In fact, of all the advertisers who booked schedules with us during our first year in print, the majority rebooked for the second and third years.

mivision is an independent publication and has no allegiance or alliance with any commercial association, buying group, supplier or wholesaler.

mivision is distributed on the first Monday of the month (except January) to more than 6,900 recipients making it the largest reviewed, appraised, examined and inspected ophthalmic monthly publication distributed to Australia and New Zealand.

mivision CAB Audit figure 7,102 (March 09).

mivision is the official Gold National Media Sponsor of Optometry Giving Sight.
mivision was the first officially sanctioned media partner of both Vision 2020 Australia and International Centre for Eyecare Education (ICEE) and is the official media partner of the Academy for Eyecare Excellence.