mivision Issue 95, Oct 2014

The Star Wars franchise is firmly entrenched in the cultural makeup of western society, so much so that the battle between the dark forces of the Empire and the Rebel Alliance are as familiar to us... More

2CPD Pts: Daily Disposables...

Until recently, the limited availability of toric or multifocal daily disposable contact lenses has meant under-prescribing and compromise in fitting patients. Spherical prescriptions have been... More

Luke Skywalker, Yoda, the Dark...

In the first of a two-part series, we consider corporate optometry’s offensive into the contact lens market... ahead of exploring strategies for independents to regain ground or work in a... More

Rachel Sommer: the World's...

Rachel Sommer was born in Canada, but she found her career as an optometrist, her talent as a comedian and her passion for a man in Australia. She won her first stand-up comedy competition in Darwin... More

mifeature

Grand Designs: Maximise your Optical Environment

Achieving the perfect optical retail environment isn’t easy – somehow you need to find the perfect balance between an energetic retail space and a professional practice environment. It’s a...   Read More

mifashion

Adventure into Sports Eyewear

Performance eyewear needs to be ultra-tough, flexible and comfortable. It needs to offer the extreme athlete optimal vision and protect from UVA/UVB rays. Lightweight, heat resistant and ergonomically designed ...   Read More

minews

Helen Summers Opens Nikon Concept Store

The first Nikon concept store has been officially launched in Australia in Parap, five minutes from Darwin’s CBD with a lavish two-day celebration. Optometrist Helen Summers said she chose to establish...   Read More