minews

  1. New Software Rates Damage to Lipid Wiper Zone

    mivision | 17 September 2014

    New research from Brien Holden Vision Institute “will extend knowledge of the influence of the eyelid margin on dry eye and contact lens wear, and hopefully lead to improving care for dry eye patients across the world,” according to Carolina... Read More

  2. Glaucoma Education Now Online

    mivision | 17 September 2014

    An online educational course on glaucoma for eye health professionals, with 28 therapeutic CPD points attached, has been launched. The Glaucoma Education Programme has been developed for Australian optometrists, nurses, orthoptists, ophthalmic technicians and ... Read More

  3. Hoya NZ Manager Establishes Consultancy

    mivision | 16 September 2014

    Hoya’s New Zealand Branch Manager Peter Gates has resigned his role to pursue a new business venture. Mr. Gates has established the consultancy Nexus, with the aim to provide specialist marketing and business development support to independent... Read More

  4. QUT Therapeutic Master Class

    mivision | 15 September 2014

    Registrations have opened for a one-day ‘master class’ at the Queensland University of Technology, on Ocular Therapeutic and Surgical Challenges. With 18 Therapeutic CPD points on offer, program speakers include Dr. Thiran Jayasundera, Dr. Matt... Read More

  5. Google Glass Would Embarrass Me Says Lux Chairman

    mivision | 10 September 2014

    Despite having partnered with Google to bring its Glass technology to frames like Ray-ban and Oakley, the founder and chairman of Luxottica has said he would be embarrassed to wear Google Glass. In an interview with Financial Times (2 Sep 14), Leonardo Del... Read More

  6. CrizalUV Mass Advertising Consumer Campaign

    mivision | 10 September 2014

      A massive AU$1.5 million campaign has been launched by Essilor to promote CrizalUV Cancer Council lenses and direct consumers to their nearest optometrist. The campaign includes television advertorials supported by 30 second television commercials that ... Read More

  7. $3.5m Optrex Campaign to Benefit Selected Optoms

    mivision | 10 September 2014

    Optrex Actimist has kicked off a huge AU$3.5 million consumer advertising campaign to promote the importance of eye care during the spring allergy season. The campaign, which runs across various media channels including commercial TV, trade, digital and... Read More

  8. Hoya Re-opens in South Australia

    mivision | 08 September 2014

    Hoya will re-open its South Australia branch in North Plympton, Adelaide with a contracted fitting laboratory on site as well as a full customer service team. With its proximity to Hoya state-of-the-art Rx lab in Sydney, Craig Chick, Managing Director of Hoya ... Read More

  9. Lucentis Recommended for Diabetic Macular Edema...

    mivision | 26 August 2014

    The Pharmaceutical Benefits Advisory Committee (PBAC) has recommended that ranibizumab (Lucentis) be listed for the treatment of Diabetic Macular Edema (DME) and Retinal Vein Occlusion (RVO). The treatment is administered as a series of injections into the... Read More

  10. Practice Branded CL Ordering App

    mivision | 23 August 2014

    Optometrists can offer customers the convenience of ordering contact lenses through their own branded app or web store. ‘Next Contacts’ is a new mobile application developed by Sydney-based mobile commerce developer Touch to Buy in partnership... Read More

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