Madonna Designs Dolce and Gabbana Eyewear

Hot on the heels of the news of her deal with Iconix Brand Group Inc. Madonna has teamed up with her close friends Dolce & Gabbana to create

MDG: the first sunglass collection personally designed by the singer in collaboration with Domenico Dolce and Stefano Gabbana.

The collection bears the MDG logo and marks Madonna's first foray into the world of eyewear and will be manufactured by Luxottica.

Unsurprisingly, Madonna is the face of the MDG ad campaign.

"Designing an eyewear line with Madonna was a new experience for us." Said a statement from Domenico Dolce and Stefano Gabbana. "The oversized and wraparound designs are sexy and very feminine, like our clothes. Madonna's creative contribution and unique point of view were key, even in designing the MDG logo"

To lend a cinematographic feel, the campaign was shot with a video camera and the snapshots appear as frames of a short film while the layout of the prints recalls that of an old-fashioned movie film.

"We're so excited. This further strengthens our relationship with Madonna, and it was a very constructive experience for us," said Stefano Gabbana.

MDG's first six styles will be launched this month.