Lenses

Nikon: The Power of Branding
Laura Binnie | 25 June 2010
Lenses come in a large variety of designs, materials, coatings and treatments, but for the customer, there is not much visible difference. They have their eye test then stroll through display cabinets to find a brand of frames they like. With its brand Nikon, ... Read More
No Problems Only Solutions
Tim Thurn | 26 February 2010
While corporate Australia breathes a sigh of relief as we circuit around the worst of the world financial meltdown, it is evident that the retail market place is still recovering. Vision correction is something that can only be delayed for a short time before ... Read More
Choosing the Right Polarised Lenses
Keith M. Cross | 20 January 2010
Polarised lenses are gaining in popularity and are being offered by an increasing number of lens manufacturers. But with such a range to choose from, which polarised lenses are right for you? Many of the tests described here have never been published before,... Read More
RXable Sunglasses: More Than Meets the Eye
Martin Kocbek and Grant Hannaford | 01 December 2009
Ordering RXable sunglasses is not as straight forward as you might think. Once the patient selects the sunglasses they like, there are a couple of options the dispenser can choose in order to fulfill the patients Rxable lens needs. The question is: what is... Read More
SOLA Elan HDV: An Evolution in Versatile...
Mark Thysen | 01 November 2009
SOLA Elan HDV is the latest generation progressive lens from SOLA. Based on a unique lens design platform, SOLA Elan HDV delivers a lifestyle-based lens design incorporating Physiologically Mapped Optics, which delivers excellent optical performance,... Read More
In the Drivers Seat...
Yoan Massie | 22 September 2009
Most of us spend a significant amount of time behind the wheel. From daily commuters to motor sport professionals, driving eyewear has become a very lucrative market. Much has been disclosed by relevant motoring bodies about the hazards of eye fatigue,... Read More
...and the Fashion Behind the Wheel
Sharon Smith | 22 September 2009
Serengeti Eyewear Famous for their tagline as the "world's finest driving sunglass", Serengeti offer both technology and style in their specialist frames -designed to provide eye relaxation behind the wheel. Their patented lens technology is engineered into... Read More
GT2 3D Asiana: Innovation Based on Face Structure
Mark Thyssen | 01 September 2009
Face shape is an important factor when it comes to designing progressive lenses. The underlying bone structure of the head and face is markedly different between Caucasian and Asian populations. People with an Asian ancestry are the fastest growing ethnic... Read More
Varilux Celebrates 50 Years
Marc Alexandre | 01 July 2009
Essilor is celebrating the 50th birthday of the invention of the world's most popular progressive lens, Varilux. The Varilux brand of lenses is unquestionably the world's most popular ophthalmic lens. Read More
Independent RX Labs. Part Two
Carolyn Koens | 01 April 2009
An Investment in INDEPENDENT OPTOMETRY In the second half of our two-part series, focussing on the viability and sustainability of independent optical laboratories, we speak with CR Surfacing, Shaan Labworks and Precision Optics. Local independent labs, faced ... Read More