mivision is the key communication portal for eye care professionals who live and work in Australia and New Zealand.
Our aim is to enhance the patient pathway and influence optimum patient outcomes by sharing knowledge and improving communication within the eye care professions.
mivision is independent and has no commercial relationships with any sector association, buying group, supplier or wholesaler.
mivision ophthalmic journal
Founded in April 2006, mivision is the journal that eye care professionals look forward to receiving each month.
The distribution of mivision ophthalmic journal is restricted to members of the eye care professions in Australia and New Zealand.
Feedback from suppliers and wholesalers who advertise their products regularly in mivision journal indicates that advertising in mivision gets results.
mivision ophthamic journal is CAB audited, with a monthly audit figure of 6,436 (March 18).
mivision.com.au provides news on the latest research, technologies and approaches to eye care, as well as eyewear trends.
Here you can search for current and archived stories from mivision magazine; view our directory of suppliers; spot classifieds as soon as they’re posted; see our ever-expanding video library; check out the latest events in our photo gallery; and see the latest ‘Hot Products’.
mivision.com.au also gives you direct access to mieducation.com, mivision’s dedicated education portal, which offers the highest quality CPD, authored by local and international optometrists and ophthalmologists, and available at no charge.
mivision social media
With over 31,000 members from around the world, mivision’s Facebook page has become a large and vibrant social media community for eye care professionals. Here you’ll find interesting updates on the latest eye care research and eyewear trends from around the world.
mivision reflects the ideas and sentiments of a broad cross-section of the professional eye care community.
Our qualified, respected writers take a fresh look at what’s happening in the sector and report on the new trends and approaches to eye care that they observe.
Our relevant, high-quality editorial is planned to have broad appeal and covers:
- New developments in contact lenses, pharmaceuticals, ophthalmic lenses, instruments and equipment
- Continued professional development
- Latest clinical research
- Technological advancements
- Future trends in frame and sunglass fashion, from both home and abroad
- Business tips and retail selling techniques
- Latest industry news, including conference reports, launches and events
- New product releases, etc.
mivision’s contributors have included ophthalmologists Dr. Smita Agarwal, Dr. Simon Chen, Dr. Amy Cohn, Dr. Gerard Sutton, and Clinical Associate Professor Nitin Verma; optometrists Dr. Nicole Carnt, Jessica Chi, David Foresto, Mark Koszek, Margaret Lam, Alan Saks, and David Stephensen.
mivision is an official media partner of Optometry Australia. The national and state divisions of the Optometry Association regularly contribute editorial content to mivision ophthalmic journal.
mivision is the Gold National Media Sponsor of Optometry Giving Sight (OGS) and was the first officially sanctioned media partner of both Vision 2020 Australia and the Brien Holden Vision Institute (BHVI).
mivision’s independent clinical learning centre was launched in July 2011 and was immediately embraced by optometrists in Australia and New Zealand.
With at least three high quality CPD articles uploaded to the mivision education portal each month, written by local and international optometrists and ophthalmologists, there is an ever expanding selection of education modules to complete.
On average, optometrists complete more than 20,000 mivision CPD modules each year (CMS Report 1/12/16 to 30/11/17).