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About Us

mivision is the key communication portal for ophthalmic professionals, who live and work in Australia and New Zealand.

Whilst communication is a large part of what we do, it is only a small part of what the ‘mivision‘ brand represents.

mivision’s tagline – ‘Bringing Optics into Focus’ – captures the essence of mivision; what it is, what we do and where we’re heading. It’s inclusive and progressive, summing up our aim: “to improve communication within the eye care professions in the interests of helping to achieve optimum patient outcomes”.

mivision is independent and has no allegiance to any commercial association, buying group, supplier or wholesaler.

mivision journal

Founded in April 2006, mivision is the journal eye care professionals look forward to receiving each month.

The distribution of mivision ophthalmic journal is restricted to the members of the eye healthcare professions in Australia and New Zealand.

Feedback from suppliers and wholesalers who advertise their products regularly in mivision journal indicates that advertising in mivision gets results.

mivision ophthamic journal is CAB Audited with a monthly audit figure of 6,431 (March 17).

mivision online

Online mivision provides news on the latest eye care research and eyewear trends.

At www.mivision.com.au you can search and locate any eye care and eyewear-related topic imaginable; view current and archived stories from mivision magazine; view our directory of suppliers; spot classifieds as soon as they’re posted; see our ever-expanding video library; check out the latest events in our photo gallery; see the latest ‘Hot Products’; and enter the myriad of competitions we’ll be running.

mivision Social Media

with over 30,000 members, mivsion has the largest social media community page for eye care professionals on social media. mivision’s Facebook page provides news on the latest eye care research and eyewear trends for eye care professionals around the world.

mivision Editorial

mivision presents clear, concise information without any clutter or unnecessary opinion.

mivision’s qualified, respected writers take a fresh look at what’s happening in eye care and report on where they see the new trends heading.

mivision reflects the ideas and sentiments of a broad cross-section of the eye care professions.

mivision presents relevant, high-quality editorial with broad appeal covering:

  • New developments in contact lenses, pharmaceuticals, ophthalmic lenses, instruments and equipment
  • Latest clinical research
  • Technological advancements
  • Future trends in frame and sunglass fashion, from both home and abroad
  • Business tips and retail selling techniques
  • Latest industry news, including conference reports, continuing education, launches and events
  • New product releases, etc.

mivision’s staff writers are Melanie Kell (mivision Editor).

mivision’s organisation contributors include the Optometrists Australia (OA) State Divisions.

mivision is the Gold National Media Sponsor of Optometry Giving Sight (OGS) and was the first officially sanctioned media partner of both Vision 2020 Australia and the Brien Holden Vision Institute (BHVI).

mivision Education

mivision’s independent clinical learning centre was launched in July 2011 and was immediately embraced by optometrists in Australia. Optometrists can choose from a large selection of modules available with more than 18 modules available at any one time. On average Optometrists complete more than 880 mivision CPD modules each month (1 Feb 2013 to 1 Dec 2013).