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Monday / August 20.
HomeAbout UsMission Statement

Mission Statement

Our tagline ‚ÄėBringing Optics into Focus’ captures the essence of mivision; what it is, what we do and where we’re heading; to inclusively and progressively improve communication within the eye care community.

  • To help improve communication with the eye care community, in the interests of achieving optimum patient outcomes.
  • To facilitate increased understanding and collaboration between all members of the eye care community to provide high quality eye care services.
  • To act as a unique convergence point for all of the various groups in the eye care sector to advance the quality of eye care in Australia and New Zealand.
  • To become a reference point for high quality journalism and business performance in the optical and publishing industries.
  • To conduct our business in an ethical, professional and friendly way, respecting and valuing our staff, our customers, our suppliers and our environment.
  • To help the eye care professional provide the patient with the most appropriate treatment.

To inclusively and progressively improve communication within the eye care community