With just two months to go in this calendar year, I’m sure you’ve turned your mind to planning for 2022.
Fingers crossed, it’s going to be a good one. With high levels of vaccination against COVID-19 across Australia and New Zealand, and the roadmap to freedom well underway, we should expect life and work to become more predictable…and practice visitations to grow.
With this in mind, we’ve published some valuable articles on practice building in this issue. The practical advice we’ve gathered from experts in the field covers everything from planning and managing stock, through to implementing new methods of payment for eye care goods and services, and finessing your digital presence to capture the attention of prospective customers. The over-arching theme is that by focusing your attention on all of these aspects of your business, you can facilitate better care of your patients’ physical and financial well-being, while growing your patient-base and revenue. A win-win.
Dry eye disease (DED) is increasingly prevalent, and we know it can have a massive impact on quality of life. If you have an interest in helping patients with DED, this issue is for you. The options for managing this multi-factorial disease are ever-increasing, with products such as Lumenis’ OptiLight device with patented OPT technology hitting the market, and the recent PBS listing of Cequa (ciclosporin 0.09%, Sun Pharma) and Ikervis (ciclosporin 0.1% ophthalmic emulsion, Seqirus). When all else fails, we have innovative treatments such as autologous serum tears, therapeutic contact lenses and amniotic membrane therapy available.
Throughout this issue you’ll find plenty of information about these treatments and more. Our CPD article explores factors contributing to DED’s rising prevalence and how available treatments fit into a step-ladder approach to its management. And, as we head into bushfire season, we also have a fascinating article about work being undertaken at UNSW to understand the effect of bushfire smoke on the ocular surface.
Once again, this is a jam-packed issue. Our sincere thanks to all of our wonderful contributors.