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Tuesday / December 7.
HomeminewsDigital Direction: Safilo Signs Chiara Ferragni

Digital Direction: Safilo Signs Chiara Ferragni

Safilo, the Italian eyewear brand, has entered into a multi-year global licensing agreement for the design, manufacture and distribution of the first Chiara Ferragni branded eyewear collection.

The growing modern womenswear brand, houses footwear, apparel, and accessories that showcase a unique mix of colours, motifs, patterns and glitters.

we want to create a new leading and digitally boosted fashion eyewear brand that directly speaks to new generations…

“We are excited to welcome to our portfolio one of the most famous and powerful digital entrepreneurs in the world,” declared Angelo Trocchia, CEO of Safilo Group. “Together, we want to create a new leading and digitally boosted fashion eyewear brand that directly speaks to new generations, working in synergy with the extraordinary power of Chiara’s global fan base to further strengthen the presence of Safilo in the digital universe. It represents a perfect fit in our brand portfolio and a significant opportunity for us to grow in the contemporary segment.”

Chiara Ferragni, CEO and Creative Director of Chiara Ferragni brand.

“Safilo represents not only excellence in eyewear but also, similarly to my brand, a great example of Italian spirit with a global reach,” stated Chiara Ferragni, CEO and Creative Director of Chiara Ferragni brand. “They strongly believed in my brand and in developing this new category. I chose Safilo because of the connection I felt with their values, their innovation and commitment to excellence. We worked together to create the collection and I can’t wait to unveil it next year.”

Chiara Ferragni’s ability to dictate fashion trends and her innovative business model have become a case history in the new digital economy, and over the past months, Safilo has been accelerating its digital transformation projects. The new agreement with Chiara Ferragni, marking her namesake brand’s entry into eyewear licensing, goes in this same direction of digital transformation and active engagement strategy, addressing new generations through new languages and channels to reflect what is happening in the marketplace.

The full eyewear range – both optical and sun – will hit the market in early 2022.

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