Italian Luxury House Fendi (established in Rome in 1925) and eyewear expert Thélios have entered into an exclusive partnership to design, develop, produce, and distribute the Maison’s eyewear category.
This partnership marks a significant step for both LVMH Maisons, joining forces to enhance the desirability of Fendi Eyewear, establishing it as a leading brand in the luxury eyewear segment.
Serge Brunschwig, CEO of Fendi said, “We are proud to start this new adventure with Thélios, who in parallel to Fendi, is truly committed to Italian craftsmanship, creativity, and innovation. I’m confident that this new partnership will mark a successful new chapter of Fendi’s long history in eyewear.”
We are proud to start this new adventure with Thélios, who in parallel to Fendi, is truly committed to Italian craftsmanship
The first release under this partnership is the Fall/Winter 2021 collection, comprised of sunglasses and optical frames. The collection will be available in Fendi stores and Fendi.com, as well as within Thélios’s selective distribution network this month (July).
Thélios also designs, produces and distributes sunglasses and optical frames for Fendi, Celine, Loewe, Stella McCartney, Kenzo, Fred, Berluti and Rimowa.