Emerging international talents in the fashion industry, Ludovica Sauer and Nataly Osmann, are the faces of Marcolin’s new digital campaign for its first Max Mara eyewear.
The campaign, titled Look! includes a video the women shot together in Milan. The creative concept continues with scenes across Europe thanks to Shini Park, Francesca Rocco and Nina Suess before landing in the U.S. with Tina Leung and finally reaching its destination in Asia with Yoyo Cao, Molly Chiang and Fil Xiaobai.
The Look! concept underlines the iconic nature of eyewear and the power of daily gestures, which become a universal and cross-cultural communication code. The Elsa sunglasses, unveiled at the Spring/Summer 2021 Max Mara fashion show, are the quintessence of the collection. A geometric metal shape made unique by a futuristic high bridge that runs along the frame as well as logoed temples featuring gradient acetate tips that are colour matched with the maxi angular lenses.
Contact: Marcolin (AUS) 02 8456 0946.