Transitions Optical is supporting the relaunch of the Transitions Plus portal, by giving away 200 gift cards to eye care professionals who register and complete modules in the portal.
Transitions Plus is an online resource that enables eye care professionals to access comprehensive content to better communicate with patients, to strengthen practice marketing, and to increase patient interest in Transitions lenses.
We see Transitions Plus as part of our ongoing partnership with Australian and New Zealand practices to help them grow their business
Education is also a key feature of Transitions Plus. The education modules allow eye care professionals to easily keep their Transitions knowledge up-to-date so they can address patient questions and make recommendations with confidence. Topics include modules on various Transitions Optical technologies, introduction to photochromics, style and lenses, patient buying behaviour, and overcoming objections.
Additionally, Transitions Optical modules go beyond Transitions lenses into consumer insights, buying behaviour and dispensing tips. For convenience, they can be completed anytime and anywhere.
“The education modules are an integral part of Transitions Plus… Whether eye care professionals have been in the optical industry for decades or are just starting out, the content suits a broad audience of experience and training. New education modules will continue to roll out during the year and beyond,” said Stuart Cannon, Transitions Optical General Manager, Asia Pacific.
Practices can order Transitions Optical point of sale materials and demonstration tools from Transitions Plus.
“We see Transitions Plus as part of our ongoing partnership with Australian and New Zealand practices to help them grow their business by providing instant access to a variety of marketing and communication resources,” said Mr Cannon.
To be in the running to win one of the 200 VISA Prepaid Gift Cards, eye care professionals simply need to complete seven education modules, inclusive of the new Light Sensitivity module, by 31 May 2021.
If you have not previously registered for Transitions Plus you can do so by visiting www.transitions-plus.com using this registration code: MVEd