Sustainable recycled-plastic eyewear brand Sea2see has won the prestigious 2020 Optician Award for frame of the year with model Positano 02. The design was one of seven shortlisted frames in a category that carries much prestige and influence in UK optics.
Founded by social entrepreneur François van den Abeele, Sea2see is a pioneer and eco-disruptor in the production of sustainable recycled-plastic eyewear. The company champions a vertically integrated sustainable business model, creating its own infrastructure for collecting marine plastic waste and then using it as a raw material to create high-quality frames, made exclusively in Italy.
Sea2see is a pioneer and eco-disruptor in the production of sustainable recycled-plastic eyewear
Commenting on the exciting recognition from the UK market, in a year in which sustainability issues are being more widely acknowledged than ever before, François van den Abeele, Sea2see Eyewear said: “This means so much. It’s recognition of the sustainable values we have been pushing for the last five years. It’s a win-win-win. First, for the impact we have on the environment and the new income fishermen get for what they collect; and second, as eco-disruptors in the optical industry with a product that has the same quality as any non-recycled product, proving that the circular economy and the use of 100% recycled raw material for an entire collection is totally possible in this industry dominated by virgin plastic; third, we are extremely proud to give the opportunity to opticians and consumers to be part of our story and wear a statement of change. We are all in, from sourcing to final consumers, in the name of the oceans and the natural world in which live.”
Other award winners for product were:
Contact Lens Product of the Year: Johnson & Johnson Vision’s Acuvue Oasys with Transitions Light Intelligent Technology
Lens Product of the Year: Hoya MySelf