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Thursday / December 3.
HomeminewsPeter Larsen Moves to Consulting Role with Specsavers, CERA

Peter Larsen Moves to Consulting Role with Specsavers, CERA

Peter Larsen, known to many in the industry as the former Specsavers’ Optometry Director in Australia and New Zealand, has returned to Melbourne from the United Kingdom (UK). Mr Larsen moved to the UK in late 2019 to take on the role of Group Eye Health Strategy Director with Specsavers in Guernsey.

Mr Larsen will continue to work on eye health advancement strategies across the Specsavers Group, maintaining a special focus on glaucoma, diabetic eye disease and other sight threatening conditions. Additionally, he will take on a range of related eye health focussed roles with third party organisations. Initial roles include forming a new Health Services Research Unit at Centre for Eye Research Australia (CERA) and working with leading equipment suppliers to explore and test technology relating to facilitating improved eye care.

Specsavers co-founder Doug Perkins said, “We are all excited for Peter and his new role where he continues to bring energy to eye health advancement at Specsavers while embarking on some exciting projects within the industry focusing on how optometry continues to evolve to meet the needs of patients and stakeholders in the future”.

Mr Larsen was instrumental in bringing Specsavers to Australia in 2007 and during his time working with the company, developed and implemented a systematic model for eye care across the Australian and New Zealand markets encompassing use of optical coherence tomography as part of the standard eye test; collaboration on, and adherence to, Royal Australian and New Zealand College of Ophthalmology (RANZCO) patient referral pathways; and the development of the CERA-owned e-referral platform, Oculo. Alongside this, Mr Larsen developed professional benchmark reporting on customer centric commercial outcomes in parallel with all eye conditions including detection and referral rates per condition down to the record of each individual optometrist, creating an environment for self-directed training and professional development for optometrists to ensure improved health outcomes for patients.

Initial roles include forming a new Health Services Research Unit at Centre for Eye Research Australia (CERA) and working with leading equipment suppliers

As a board member of CERA from 2012 to 2019, Mr Larsen worked closely on seeding the Oculo platform and other key health initiatives. In 2019 he took on the role of Group Eye Health Strategy Director across all ten Specsavers markets, based in Guernsey.

Mr Larsen echoed Mr Perkins’ comments, saying that “I am excited to continue to help Specsavers evolve it’s Groupwide eye health strategies whilst working with other industry bodies on developing sustainable care models and eye health outcomes for patients of the future.”

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