Myopia Profile, a Queensland company founded by Drs Kate and Paul Gifford, has joined Essilor International in a partnership that will see the development of specific educational content on myopia for eye care practitioners.
The aim is to increase knowledge and skills in prescribing spectacle lenses to young children; get practitioners started in myopia management; and provide clinical communication and understanding of the latest research.
The content developed will include research summaries with clinical relevance, clinical case studies, podcasts and resources to use in practice. Content will be housed on MyopiaProfile.com and shared across the partnership’s multiple platforms.
The partnership is also expected to boost to public awareness of the consequences of the disease.
“We are thrilled to work with Essilor, the world’s largest manufacturer of ophthalmic spectacle lenses, to increase professional skills and public awareness of childhood myopia. This is the biggest sight issue affecting our children today and will increasingly become an eye health problem for our adults of tomorrow,” said Dr Kate Gifford, Director of Myopia Profile.
The aim is to increase knowledge and skills in prescribing spectacle lenses to young children
“Essilor intrinsically recognises the value of education and public awareness as their social responsibility to bring good vision to all, and we share this key value. With various optical and pharmacological interventions to slow down the typical pattern of childhood myopia progression, it is of vital importance we educate practitioners and parents to improve children’s sight now and their eye health for the future,” said Dr Kate Gifford.
Olga Prenat, Global Director of Education and Professional Relations, Essilor International and Chief Editor of Points de Vue, International Review of Ophthalmic Optics, described Myopia Profile as “the world leaders in globally accessible and clinically translatable education in the field of myopia management”.
Speaking of the partnership she said, “Combining Essilor’s and Myopia Profile’s reach will help educate and boost knowledge-sharing among eye care professionals worldwide, which we hope will ultimately contribute to widespread adoption of myopia management. More importantly, it will help us promote better vision and eye health for children with myopia across the world.”
Myopia Profile has grown from sharing Kate’s self-developed clinical paper-based tools to a comprehensive website, online learning academy, professional Facebook group and more, with over three million active engagements per year across the platforms. Myopia Profile’s public awareness arm, MyKidsVision.org, includes a website, short survey on myopia risk factors, How-To video guides, and social media platforms for parents to learn about childhood myopia and how they can seek the best options for their children.
Myopia currently affects around one-third of the world’s population,1,2 and is projected to affect half of the world’s population by 2050, with almost one billion people at significant lifelong risk of eye disease due to high myopia.1
- Holden BA, Fricke TR, Wilson DA, Jong M, Naidoo KS, Sankaridurg P, et al. Global Prevalence of Myopia and High Myopia and Temporal Trends from 2000 through 2050. Ophthalmology. 2016.
- Morgan IG, French AN, Ashby RS, Guo X, Ding X, He M, et al. The epidemics of myopia: Aetiology and prevention. Prog Retin Eye Res. 2018;62:134-49.