AM Eyewear has developed a new AM Eyewear 4 Support Act sunglass in support of the Australian music industry, which has been greatly affected by the COVID-19 pandemic. All profits generated from sales of the sunglass will go towards Support Act, a charity delivering crisis relief services to artists, crew and music workers.
Simon Ponnusamy, founder and lead creative of AM Eyewear, says the Australian music industry has been integral to his company’s success and brand identity since he launched in 2003. Now, following the cancellation and postponement of events, which have greatly impacted those involved in the music industry, he hopes to give back by raising much needed funds.
Designed to appeal to a broad range of music lovers, the new unisex sunglass is made from black Italian acetate, features a red interior embossed with the Support Act logo, and is fitted with Carl Zeiss sun lenses.
Clive Miller, Support Act’s CEO, spoke highly of the new sunglass saying, “Not only do they look cool, but with summer coming on they will also provide protection for people’s eyes.
“Huge thanks to AM Eyewear for developing the frame with the Support Act brand included, and for helping our efforts to provide support to music workers affected by the current pandemic.”
The AM Eyewear 4 Support Act sunglass is also supported by big names in the Australian music industry including the Byron Bay Blues Fest, Fairgrounds, Field Day, Frontier Touring, Fuzzy, Harbour Life, Listen Out, Live Nation Entertainment & Events, Oxford Art Factory, Poster Child and Splendour In The Grass.
As a show of solidarity to their colleagues, a legion of Australian creatives will also be wearing, and promoting the sunglass.
The AM Eyewear 4 Support Act frame is available at ameyewear.com/product/4supportact