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Thursday / October 1.
HomeminewsConsumers Ready to Return to CLs, Open to Innovation, Survey Finds

Consumers Ready to Return to CLs, Open to Innovation, Survey Finds

Contact lens wearers have been more vigilant about hygiene during the COVID-19 pandemic, are ready to return to regular contact lens wear, and are open to innovative lens technology, according to an online survey of 1,511 contact lens wearers aged 18 and over, from Australia, France, Germany, Italy and South Korea.

The survey conducted by MarketVision and commissioned by Alcon, was designed to understand the impact of COVID-19 on contact lens usage and care, and consumer expectations post-COVID-19. Findings show eye care professionals remain the trusted source for information on eye care and are well placed to educate their patients about new technology and how eye care needs may have changed during the pandemic.

eye care professionals remain the trusted source for information on eye care and are well placed to educate their patients about new technology

Key findings include:
• 90% of contact lens wearers expect to return to their normal wearing schedule, with 70% planning to do so within the next two to three months, if not sooner,
• 90% believe contact lenses enhance their lifestyles, and
• 94% of contact lens wearers have remained loyal to their current brand.

Study data reveal that while the majority of contact lens wearers have remained loyal to their current brand, 75% of wearers are open to talking about upgrading. Furthermore, more than 70% of wearers are willing to pay more for an innovative lens.

“Throughout COVID-19, we have stayed close to eye care professionals and their teams. And all of us at Alcon are committed to helping our customers quickly rebound from the pandemic… they can be confident that contact lenses provide an excellent opportunity to build loyalty and trust with existing patients, bring new patients to the clinic and create resiliency within their business,” said Antoine Delgrange, Vice President, Vision Care International Marketing Group at Alcon.

Contact lens wearers surveyed said they view their eye care professional as a trusted authority when it comes to eye care. They are open to ordering lenses through their ECP, as well as helpful information and tips through a practice website, email, virtual newsletters, apps or text messages. Interest is especially high amongst younger to middle-aged audiences.

The survey also demonstrated that nearly 80% of those surveyed have improved their contact lens hygiene habits during COVID-19, which includes being more diligent about washing their hands before inserting or removing their contacts, and changing out their lenses as directed. This provides an opportunity for eye care professionals (ECPs) to encourage wearers to sustain these habits to protect their sight.

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