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Thursday / October 1.
HomemifashionnewsSafilo Launches David Beckham

Safilo Launches David Beckham

Safilo has launched David Beckham, a new eyewear brand designed by the former English football star and fashion icon. Comprising 40 models in a multitude of colours, it’s the largest men’s eyewear collection to be produced by the Italian company.

The collection comprises optical and sun frames, reflective of Beckham’s own tastes and aesthetic. Style Pioneer has a bold, heavier appeal, featuring statement masculine pieces whereas Timeless presents easy-to-wear, informal pieces with slimmer acetate, and a more neutral colour palette.

As a universally admired personality, David Beckham is at the centre of the brand’s promotional collateral while his personal touches are subtle in the design elements. Featured on the temple hinges of all frames is his signature Talisman, a slim elongated diamond shape reflective of his angel wing tattoo. A ‘DB’ monogram is emblazoned on the lens.

A notable model in the collection, 7000S (pictured), was designed by David Beckham with his passion for motorbike riding in mind. This frame features a straight temple so it can easily come on and off when wearing a helmet. Acetate spoilers protect the wearer’s eyes from the wind and dirt, and high definition lenses enhance and sharpen colour contrast.

Contact: Safilo (AUS) 02 9540 0500 

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