Maui Jim has boosted its profile among tennis fans as the Official Sunglass Partner and Official Eyewear Partner of the annual Australian Open (AO), which was played out in Melbourne over summer.
The Hawaiian based brand supplied sunglasses for all umpires, officials and ball kids for the tournament, providing effective UV protection for the on-court team.
Tennis Australia Chief Revenue and Experiential Officer Richard Heaselgrave said Maui Jim sunglasses made a stylish addition to the on-court team uniform while offering the latest in sun protection technology.
Sharp, clear vision is essential to the quick reactions and split-second decision making players and AO staff make with every point during tournaments. According to Maui Jim, its marketleading lenses delivered the necessary unparalleled contrast, better visual acuity, enhanced definition and depth perception.
Nathan Fisher, Maui Jim Director, Marketing APAC/ MEA said Maui Jim was thrilled to have brought the Aloha Spirit to the Australian Open and proud to be part of the world’s most exciting Grand Slam tennis tournament.
The 2020 partnership offered everyone the opportunity to wear the same styles as the on-court AO team with a Maui Jim on-site store, located on the Grand Slam Oval shopping precinct, enabling fans to be personally fitted with sunglasses featuring the latest Maui Jim patented PolarizedPlus2 lens technology.