Luxottica Australia & New Zealand has welcomed 100 new optometry graduates into its global business with a three-day induction program at the Vibe Hotel in Rushcutters Bay, Sydney. The graduates, who have now commenced their careers in OPSM and Laubman & Pank practices across Australia and New Zealand, attended a series of presentations delivered by the executive team, aimed at introducing them to both the organisation’s business processes and its frame and lens brands.
Welcoming the group, Carl James, Vice President Sales & Operations at Luxottica Australia & New Zealand, encouraged the graduates to take every career opportunity presented during their journey with Luxottica. Reflecting on his own experience he said having trained and commenced his career as an optometrist, he moved to the corporate side of the business and has worked around Australia and the world with Luxottica, most recently returning from five years in Shanghai, China.
“The beauty of working with Luxottica, as one of the biggest optical businesses in the world, is the opportunity to move into different parts of the business,” he said.
Perhaps as an extension of this, Mr James spoke of the company’s mission, which is “To see the beauty of life… to touch the lives of everyone who has something to do with us – employees, customers, families of our employees, and the people we help with our charity affiliations”.
PREMIUM EXPERIENCE EMPHASISED
Mr James said OPSM’s number one priority is to provide an in-store experience that customers love so they go home and talk about it to their friends and family.
“Delivering a premium experience is more than selling premium quality frames and lenses, it is about ensuring a practice is clean and easy to walk around, and that customers receive the best possible eye examination from an optometrist who understands their personal needs, and that they leave with a recommended solution that meets their visual needs – whether that be a referral to an ophthalmologist or glasses.”
Mr James also emphasised the commercial responsibilities that come with practising.
“We must make sure we do everything in store to meet the needs of customers while having one eye on the needs of the business,” he said.
WE LOVE LOCAL
Luxottica Australia and New Zealand’s theme for 2020 is ‘We Love Local’ and during the induction program optometrists were encouraged to become the community’s local experts in eye care.
Mr James said the We Love Local strategy differentiates OPSM and Laubman & Pank from other optical brands and involves having practitioners in stores who have local knowledge and a commitment to meeting the needs of their local community, and customising product ranges to meet the local community as well. He called on the young graduates to build a local network of allied health professionals so that patients can be provided with holistic care at a local level. “
The objective is to be perceived, without doubt and without argument, as the highest service retailer in the market,” he said.