Essilor has invested over AU$1 million into its 2020 consumer advertising campaign, “See More Do More”, which aims to create consumer awareness and demand for the latest innovations within the Varilux, Crizal and Eyezen product ranges.
The campaign will promote Essilor’s “premium vision care positioning” and encourage consumers to request the latest Essilor lenses from their independent optometrist. An in-practice promotion tagged, “See More, Do More, Get More”, will incentive consumers to buy multiple pairs of spectacles.
Comprehensive advertising, marketing and public relations initiatives supporting our products will encourage consumers to visit their optometrist
Tara McCabe, Essilor Director of Business Partnerships and Marketing, said “Comprehensive advertising, marketing and public relations initiatives supporting our products will encourage consumers to visit their optometrist.
“By elevating consumer’s expectations of vision care, we increase their understanding of the need for innovative and bespoke vision solutions to meet their needs because seeing well is paramount to living well.”
The advertising campaign will run from April to July on digital channels, as well as billboards and outdoor furniture across Australia and New Zealand and is expected to reach over four million consumers.
Ms McCabe said Essilor Partners will have access to the marketing tools to promote these offers and will also be eligible for a trip to a Thailand optometry conference in August.