Maui Jim has entered into a two year agreement to be the sunglass partner for the Formula 1 Rolex Australian Grand Prix 2020.
With sharp, clear vision being essential to the quick reactions and split-second decision making of drivers around the world, this is a natural partnership for the eyewear brand that promotes the “unparalleled contrast, better visual acuity, enhanced definition and depth perception, and reduced eye fatigue” of its PolarizedPlus2 lens technology.
With sharp, clear vision being essential to the quick reactions and split-second decision making of drivers around the world, this is a natural partnership for the eyewear brand
The Hawaiian-based global brand will showcase more than 300 styles at its pop-up store. These will include high-performance designs for both men and women, which block 100% of harmful UV rays and eliminate 99.9% of harsh glare from above, below and behind each lens – particularly important when you’re on the road and experience hazardous driving conditions like blinding sun, wet pavement or even snow.
“We are proud to bring the Aloha Spirit to such a premium, marquee lifestyle event – the Formula 1 Rolex Australian Grand Prix 2020 and start our new partnership as their Sunglass Partner. With a wide range of sports performance and fashion styles for both men and women, we’re sure fans will be able to find their perfect sunglass match for both on and off the road. Whether you’re enjoying the beaches of Maui, watching the Australian Grand Prix from the grandstands, or behind the wheel, the view is better with Maui Jim,” Nathan Fisher, Maui Jim Director, Marketing APAC/MEA said.
Michelle Greco, Australian Grand Prix Corporation, General Manager – Sales and Commercial, said she is thrilled to welcome Maui Jim on board as the Official Sunglass Partner of the Formula 1 Rolex Australian Grand Prix 2020. “The Formula 1 Australian Grand Prix and Maui Jim share a passion for performance, cutting-edge technology, excellence and innovation and we are so excited to have them as our Official Sunglass Partner in 2020.”
The two-year partnership will also see Maui Jim as a Support Partner of the exclusive, official launch party of the Formula 1 Rolex Australian Grand Prix 2020, ‘Glamour on the Grid’, along with giving Formula 1 fans the chance to sport the latest in on-trend fashion and experience the unmatched views at the Maui Jim pop-up store.
The Formula 1 Rolex Australian Grand Prix 2020 takes place on Sunday 15 March 2020.