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HomeminewsRodenstock Launches B.I.G. Vision for All

Rodenstock Launches B.I.G. Vision for All

Rodenstock has launched Biometric Intelligent Glasses – which utilises a new concept in lens design referred to as ‘B.I.G. Vision For All’.

According to the German lens manufacturer, this new concept in lens design is resulting in the first high-precision progressive lenses to be made from a complete biometric eye model.

until today, the world of progressive lenses has been controlled by a mind-set committed to limited eye measurements as opposed to understanding the role of the brain

Launched at the international trade fair opti 2020, the Munich based company said that in presenting B.I.G Vision For All, it is “initiating a paradigm shift in individual progressive lenses” by recognising that every eye is different.

“At Rodenstock, we determine the biometrics of the whole eye. This includes its length and several thousand data points in the eye – far beyond industry standards,” said Anders Hedegaard, CEO of the Rodenstock Group.

All relevant biometric data, as determined by the DNEye scanner in combination with patented technologies, are integrated directly into the lens, orchestrating a construction process which results in the “world’s most precise lens”, the company says. This biometric eye model enables Rodenstock to precisely hit the sharp vision centre of every individual eye, providing people with the sharpest vision possible at any angle or with every gaze, both in the glasses’ peripheral zones and at distances from mid, near and far.

Why Biometric Intelligent Glasses?

According to Rodenstock, in order to understand this technological breakthrough and the importance of using individual biometric data when constructing the lenses, one first has to understand the dynamic demands of the complete vision system and the fact that we see with our brain, not with our eyes. However, until today, the world of progressive lenses has been controlled by a mind-set committed to limited eye measurements as opposed to understanding the role of the brain.

“This narrow mind-set has focused on understanding the eye just from the limited perspective of a standardised reduced eye model, and not from an understanding of individual eyes. This mind-set has left 98% of the world’s progressive lens users with glasses that don’t fit their eyes precisely,” explained Dr Dietmar Uttenweiler, Head of Research & Development and Strategic Marketing Lenses.

He said when combining the different standard parameters of the reduced eye model, such as eye length, spherical and astigmatic power of the cornea and anterior chamber depth, it ends up matching just 2% of eyes globally.

Instead, Rodenstock measures the precise data of each individual eye, creates a unique biometric eye model, and uses this model to calculate a lens that matches each individual person to the micrometre.

Wearer Benefits

Rodenstock states that its B.I.G. Vision with DNEye Technology delivers a seamless, dynamic and natural experience that works perfectly together with the brain.

“B.I.G. Vision delivers up to 40% sharper vision at near and intermediate distances and an 8.5° wider field of sharp vision at near. When asked about their experience with Biometric Intelligent Glasses in a Swiss study, a high percentage of users experienced a wide-range of benefits to their vision. For example, 88% of participants noticed greater visual comfort with their DNEye glasses compared to their old glasses. 92% experienced sharper vision than before, 84% experienced better contrast vision, and 87% experienced reduced adaption time,” the company writes.

Differentiation Potential for Practices

B.I.G. Vision from Rodenstock enables eye care professionals to clearly differentiate themselves from their competitors by providing convincing arguments for selling high-quality progressive lenses.

From April 2020, Rodenstock will support the optical trade with appealing advertising materials to attract new and existing customers and strengthen the image as part of a broad-based spring campaign. Additionally, a film and a comprehensive brochure will be provided on the website www.rodenstock.com/bigvisionforall.

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