Maui Jim is expanding its profile among tennis fans as the Official Sunglass Partner and Official Eyewear Partner of the Australian Open (AO), which is being played out in Melbourne.
The Hawaiian based brand has supplied sunglasses for all umpires, officials and ballkids for the tournament, is providing unmatched UV and protection for the on-court team.
We are thrilled to bring the Aloha Spirit to the Australian Open and proud to be part of the world’s most exciting Grand Slam tennis tournament
Tennis Australia Chief Revenue and Experiential Officer Richard Heaselgrave has welcomed Maui Jim’s partnership saying, “We are delighted to welcome Maui Jim, a prestigious international lifestyle brand, to their first Australian Open.”
“The Maui Jim sunglasses will be not only a stylish addition to our on-court team uniform, they also offer the latest in sun protection technology. Maui Jim is also a premium addition to our retail precinct at the Australian Open and I know our fans will enjoy the personalised fitting experience at the on-site store.”
Sharp, clear vision is essential to the quick reactions and split-second decision making players and AO staff are making with every point during the AO. According to Maui Jim, its market-leading lenses deliver the necessary unparalleled contrast, better visual acuity, enhanced definition and depth perception.
Nathan Fisher, Maui Jim Director, Marketing APAC/MEA said, “We are thrilled to bring the Aloha Spirit to the Australian Open and proud to be part of the world’s most exciting Grand Slam tennis tournament.
“The 2020 partnership will offer everyone the opportunity to wear the same styles as the on-court AO team, with patented PolarizedPlus2 lens technology offering unrivalled protection and visual acuity (unparalleled contrast, enhanced definition and depth perception), amazing colour enhancement and the latest styles across the tournament. Whether you are enjoying the beaches of Maui, Hawaii or watching an enthralling match at Rod Laver Arena, the view is better with Maui Jim.”
The Maui Jim on-site store, located on the Grand Slam Oval shopping precinct, is offering fans personalised sunglasses fittings with styles fitted with the latest polarised technology, as well as providing the latest education on eye health.