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HomeminewsMykita Partners with Proper Goods

Mykita Partners with Proper Goods

Sydney company Proper Goods has been appointed distributor, in Australia and New Zealand, for the German brand, Mykita eyewear.

From 1 July 2019, Proper Goods will handle all sales, customer service, technical training and marketing responsibilities. According to Mykita and Proper Goods, the partnership promises to deliver an improved level of service, as well as faster access to stock and spare parts.

As part of our global commercial strategy, we are evolving our product, service and distribution framework based on the needs of local optometrists

“As part of our global commercial strategy, we are evolving our product, service and distribution framework based on the needs of local optometrists,” said Anne Guethoff, Mykita’s Global Sales Director B2B. “More than ever, we are committed to Australia and New Zealand and hence are very proud to announce our partnership with Proper Goods.”

Ben Walters, General Manager of Proper Goods said, “Mykita, a global leader in the eyewear industry, offers a truly unique brand experience desired by consumers around the world. Ingenious, innovative and the pinnacle of beautiful design, Mykita is a perfect fit for Proper Goods. We look forward to adding another brand of such stature into our curated portfolio, where we can deliver our expertise to extend the Mykita message locally and grow on their established market activity.”

Independent Approach

Mykita takes an independent approach to eyewear design and production, with all departments working under one roof within the modern manufactory at the Mykita Haus in Berlin. The team sees the product through every stage, from conception to the shop floor. Read more about the design and production process in mivision’s fashion profile from March 2019.

Headed by founder and creative director Moritz Krueger, Mykita has its own shops in cities across the globe, including Los Angeles, New York, Paris and Tokyo, and is also distributed to over 100 countries for sale in optical and fashion.

Proper Goods provides sales and branding services for international brands in the Australian and New Zealand market. For more information, please contact: (AUS) 61 2 8598 3037