mivision has launched a podcast series which will explore diverse aspects of the Australian eye care profession.
miconversations, available on iTunes, is being produced by Australian business strategist Damian Morgan. His first interview with optometrist Dale Rolfe, explores Mr Rolfe’s journey into eye care and the challenges and rewards associated with transitioning from employee to employer, and growing from one practice to 13.
Mr Rolfe also provides insights into marketing, communicating optometry’s clinical role to the community, and specific eye health programs he has developed which have built loyalty and led to improved outcomes for patients.
“Podcasts are an effective way to communicate stories and ideas,” said Mr Morgan. “Daily commutes are getting longer and the hours spent sitting in traffic or on public transport can be wasted. It’s valuable time that can be used to tune into a podcast to learn something new that’s industry related while being entertained.”
Over time, miconversation podcasts will include interviews with metro, regional, and remote optometrists, eye care innovators, advocates and more.
You can download miconversations, which is sponsored by EyeCare Plus, on iTunes.