Glaucoma Australia has refreshed its image with the development of a new brand identity that better reflects the organisation and the people it represents.
“All companies and organisations need to stay up to date and accurately reflect the stakeholder needs,” said Annie Gibbins, Chief Executive Officer of Glaucoma Australia.
“Our market research and our internal thoughts around the past, present and future direction of Glaucoma Australia have indicated that perhaps one key element (our brand identity) has not kept pace with the evolution of the organisation and the environment in which we operate.
“After many years with our logo, we felt it was time to update our brand identity, to ensure it reflects the more modern, active and relevant organisation we are becoming.”
Gillian Hopkins, Glaucoma Australia’s Manager – online marketing and customer engagement explained that the spherical graphic of the new brand identity is a modern interpretation of an eye, and according to research, best represents the values Glaucoma Australia wishes to portray in future i.e. optimistic, caring, determined, supportive and focused.
“Combined with our new tagline ‘Saving sight’, there is no doubt about our mission ‘to eliminate glaucoma blindness’,” said Ms Hopkins.
The new brand identity will be launched in the lead up to World Glaucoma Week (10 – 16 March 2019) and will be rolled out across all collateral over the coming months.