Expertise Events, has advised that the 2019 Silmo Sydney optical trade exhibition has been cancelled.
Silmo Sydney was scheduled to take place from 5–7 July 2019, just two weeks ahead of O=Mega19 in Melbourne, an optometry clinical and trade event being organised for the first time by Optometry Victoria in collaboration with the Optical Distributors and Manufacturers Association of Australia (ODMA). O=Mega19 will take place from 19–21 July.
In a letter to exhibitors, Gary Fitz-Roy, Managing Director of Expertise Events wrote that the “decision of this magnitude was not reached easily” and that it was in “the best interests of the wider optical industry”.
However, he assured readers that the event will go ahead in 2020.
“Our focus has always been on delivering quality buyers for your products and we believe we would have delivered on that promise again in Sydney, being the biggest retail base, however this tough decision just re-enforces our plans and commitment for 2020 and makes us even more determined to achieve these goals,” write Mr Fitz-Roy. “We will be releasing a full program for 2020 shortly and look forward to working with you again.”
Strong Call For Collaboration
In 2018, Silmo Sydney and ODMA’s boutique O-Show took place within a week of each other, causing many exhibitors to call for a more sustainable and collaborative approach to support the entire industry.
In his letter to exhibitors, Mr Fitz-Roy said he had made approaches to ODMA to “reach a commonsense agreement… to see if we could work together for the benefit of the local industry”. These approaches had not progressed.
ODMA has instead partnered with Optometry Victoria to deliver O=Mega19 in 2019, a comprehensive regional and international trade exhibition and education event with clinical lectures as well as lectures targeting practice managers and optical dispensers.
Pete Haydon, chief executive officer of Optometry Victoria said he is “incredibly excited to be bringing O=Mega19 to life”.
“The optometry profession and the optometric industry has been looking for collaboration that helps both the people in the practice of optometry and the people in the industry. O=Mega19 demonstrates a strong collaboration between Optometry Victoria and ODMA, and as a consequence, we’re receiving a huge amount of support from the industry. I truly hope we’ll get the same amount of support from the profession.
“To have the two market leaders working together to create a quality large-scale clinical conference and eye care and eye wear show for all of Australia and beyond shows great leadership,” said Mr Haydon.