Hip hop superstar, entrepreneur and tech visionary will.i.am has launched an exclusive eyewear collection for Specsavers, comprising 14 optical and three prescription sun frames.
will.i.am, who is frontman and founder of The Black Eyed Peas, said his eyewear designs were inspired by his personal vintage eyewear archive, which in turn was inspired by the hip hop icons of his youth – such as Run DMC and Flava Flav. The frames have been updated with a timeless and futuristic feel, and are made from acetate and/or stainless steel, with integrated block hinges and innovative yet subtle design signatures. A deep colour palette includes jet black, tortoiseshell and gold accents.
I want my line to inspire everyone to accessorise with glasses in a dope way
Speaking of the collection, the seven time Grammy Award winner said, “What makes my collection and designs unique are the subtleties and attention to detail that gives them the extra ‘oomph’, while remaining entirely wearable. I want my line to inspire everyone to accessorise with glasses in a dope way.”
He continued, “Glasses are the best way to make your outfit look fresh, put together, yet unique. If I am going to take the time to make sure my shoes, coat and hat look good together, I’m always going to complete the outfit with a great pair of glasses.”