The latest instalment to Specsavers’ successful ‘Should’ve Gone to Specsavers’ advertising campaign challenges the public to test their sight by telling the eye care provider how many errors they can detect.
Created in conjunction with Cummins&Partners and containing over 15 deliberate mistakes, the ‘Cubby House’ series of ads gives the public a chance to take home their share of AU$15,000, with three winners each week taking home $1,000 over five weeks.
Directed by Tim Bullock, ‘Cubby House’ tells a story that any seasoned home renovator or lover of the home renovation program, The Block can empathise with. In a true ‘Should’ve’ moment, the advertisement features a DIY dad on a mission to renovate the family’s old cubby house and turn it into a magic princess dream castle for his daughters, only to discover he has decorated Lenny the dog’s backyard kennel instead.
Describing the ad as entertainment for the whole family, Specsavers’ Marketing Director, Sarah McInnes said, “We found an innovative way to take the strength of our Should’ve Gone to Specsavers platform to a new level by creating an interactive, fun and engaging experience for young and old.
Everyday mistakes that may come about if you need to get your eyes checked are showcased in a light-hearted way to encourage Australians to take better care of their eye health and book in for regular eye tests
“Everyday mistakes that may come about if you need to get your eyes checked are showcased in a light-hearted way to encourage Australians to take better care of their eye health and book in for regular eye tests.”
Cummins&Partners Creative Director, Chris Ellis says this could be the world’s very first eye test in an advertisement and would encourage people to watch the ad on repeat.
The campaign rolls out across TV, online, social media and in over 376 stores across Australia and New Zealand.
Watch the ad here.