Transitions Optical has launched a suite of point-of-sale materials that challenges consumers to ask themselves which Transitions lens is for them, highlighting the brand’s three technologies – Transitions Signature, Transitions XTRActive, Transitions Vantage – and the many colours to choose from.
Available free to eyecare practices, the point of sale also helps eyecare professionals match the best solution to suit their patients’ unique needs, frame, lifestyle and personal style.
“Our range of photochromic lenses is unmatched,” said Stuart Cannon, Transitions Optical General Manager for Asia Pacific. “The choice offered by the Transitions family of brands means eyecare professionals can better fulfil patient needs and personal preferences, ultimately leading to greater patient satisfaction.
The POS includes window posters (two sizes), wall posters, counter cards, reading cards, dispensing mats and consumer brochures.
“Our large selection of point-of-sale is just the next step in better supporting eyecare professionals in Australia and New Zealand,” said Mr. Cannon. “This year we appointed a new sales team that’s working closely with practices and we’ve developed new eyecare professional training. The training helps practices get up-to-speed on our family of brands, patient insights, how to realise the opportunity of Transitions lenses and increase profitability, along with dispensing tips.”