Italian eyewear manufacturer De Rigo Vision has made moves to strengthen its presence in the Asia Pacific, establishing a subsidiary in Australia that is in addition to the recently opened offices in Germany and the Middle East and the announcement of the new company De Rigo REM in the US.
The subsidiary has been quickly established with the purchase of the L’Amy Australia organisation.
Mark Holloway who was Managing Director of L’Amy Australia has been appointed Managing Director of the new subsidiary, which will operate under the name De Rigo Vision Australia.
The company will continue to be headquartered in Sydney and will operate under the same sales and management structure as the former L’Amy Australia company. All existing commercial agreements and service commitments made under L’Amy Australia will continue unchanged under De Rigo Vision ownership and all contact numbers for sales representatives, after sales service and management will remain unchanged.
De Rigo Vision Australia will distribute a portfolio of international brands such as Police, Furla, Lanvin, Nina Ricci, Chopard, Dunhill, Escada as well as Seiko, Airlight & Levis
De Rigo Vision Australia will distribute a portfolio of international brands including Police, Furla, Lanvin, Nina Ricci, Chopard, Dunhill, Escada as well as Seiko, Airlight & Levis.
In a statement from De Rigo Vision SpA, CEO Michele Aracri said, “Australia is a key market for our consolidation in Asia Pacific, one of the most dynamic economies of the area with impressive potential. This investment is another step forward in the wholesale level of the De Rigo Group.” He said the subsidiary in Australia meant that De Rigo would be “well placed to respond quickly to customer’s needs, especially relating to sales, marketing and aftersales services”.
Mark Holloway said the decision to sell L’Amy Australia to De Rigo Vision was a good move for both parties. “De Rigo has been our biggest supplier for the past five years so it made sense when L’Amy was looking to sell the company that De Rigo took the opportunity… As we all know the Australian eyewear market has become very competitive, both in retail and wholesale and it is De Rigo’s long term strategy to have direct control of its distribution business in key markets around the world. I, and all the staff, are delighted to now be part of the expanding De Rigo Group.”