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Homemieditorialmivision Issue 100, Apr 2015

mivision Issue 100, Apr 2015

This month has been a milestone for mivision. As we prepared to publish our 100th issue, we stopped numerous times to reflect on the profession we are privileged to work alongside. A profession made up of people who are incredibly generous by nature – who dedicate their careers to providing quality of life and independence through sight.

From the very beginning we have believed in the importance of a seamless patient pathway, where optometrists and ophthalmologists work together to provide the best patient outcomes. To this end, our aim is to assist that patient pathway with effective communication that helps build connections and greater understanding between professions… and we aim to open up the issues that matter most presenting the opinions of the leading lights in optometry, ophthalmology and the broader eye health sector.

In our 100th issue we take a retrospective look at mivision and give you an insight into where we’ve come from and where we’re heading. It was such a fun story to write.

Further to the effectively of a seamless patient pathway, this issue our lead story looks at co-management of patients in the 21st century. To piece this article together we spoke to Kate Gifford, Dr. Devinder Chauhan, Margaret Lam, Thai Hannaford, Ken Thomas, Graham Lakkis and Dr. Brian Morton AM Chair of the Australian Medical Association. You’ll find some interesting views on how optometrists, ophthalmologists and GPs are working together for the best patient outcomes. We also profile optometrist Micheal Knipe AM, whose work with other eye health professionals from Australia and the world, has made an extraordinary contribution to the East Timor Eye Program.

In our ophthalmology column, this month’s guest editor Dr. Rick Wolfe writes about laser assisted cataract surgery, asking the question on many ophthalmologists’ lips… is this the way of the future?
We have two CPD articles for you this month. The first, written by our regular contributor Dr. Nicole Carnt on corneal dystrophies. The second article, by Dr. Daya Sharma presents an update on anterior segment imaging systems and their clinical applications.

Michael Jacob, former CEO of Eyecare Plus, gives us another two cents worth following the positive feedback we received from his first column in March. This issue he writes on the business of discounts and profits. Also on business, OPSM’s Peter Bailey provides an insight, from his accounting background, on the value of benchmarking, setting targets and monitoring performance. Marketing consultant Carolyn Tate writes about an entirely new approach to business termed ‘conscious marketing’ at the heart of which are personal, purpose, product, people and promotion.

In miworld this month we look at the path ahead to address the significant problem of childhood blindness in developing countries. This issue we also review key lectures delivered at SRC 2015, take a look at the frames setting the trends at Mido in Milan and, our last word, I’m sure will be of interest to everyone.

Mark Cushway Editor

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