The highly regarded award was presented to CooperVision by Optician Editor, Chris Bennett, in recognition of the lens product that has made the biggest impact in the last 12 months. Proclear 1 day multifocal was chosen ahead of three strong competitors, with the judges acknowledging the value offered to practitioners and patients, alongside the lens’ strong product innovation, straightforward fitting and simple aftercare. The judges also acknowledged the imaginative marketing campaign developed to support the lens.
Launched in May 2012, Proclear 1 day multifocal is targeted at patients with presbyopia, who want the convenience of a daily disposable lens. According to CooperVision, the lens is designed to deliver excellent vision from any distance without compromising on comfort.
Upon receiving the award, CooperVision’s UK Managing Director, Nigel Mallinson, said: “It is such an honour to win this coveted award. It’s a real testament to every area of the business – from the initial R&D of the lens right through to the execution of the marketing campaign”.