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Vision Group Announces Rebranding

Vision Group, Australia's largest provider of private ophthalmic care, has announced the rebranding of its 29 consulting practices, nine day surgeries and seven vision laser correction centres. This, it says, signals its intention to expand its network under a consistent identity.

Mr Neil Rodaway, Vision Group's Chief Executive Officer, announced that all practices had now formally assumed the ‘Vision' brand identity, making them more easily identifiable and able to maximise marketing opportunities. He said the goal was to make the ‘Vision' brand the most recognised and trusted name in ophthalmic care in Australia.

"Since our formation in 2001, Vision Group has brought together a diverse range of well established and highly regarded ophthalmic practices and specialists in Victoria, New South Wales and Queensland."

Vision practices, located as far a field as Townsville in the North and Melbourne in the South, are now known as Vision Eye Institute, Vision Retinal Institute, Vision Laser and Vision Day Surgery.

"The ongoing focus for Vision is to deliver new and innovative services that drive the growth of existing practices, while extending the Vision footprint into new geographical markets.

"Having a consistent and highly recognisable brand is an important part of our growth plans," Mr Rodaway said.