mivision media kit out now!

Click here to view mivision's Advertising Rates as a pdf document

mivision magazine

mivision is the magazine that the eye care community looks forward to receiving each month - making it the most effective way for your business to reach the key decision-makers and business owners.

Behind the counter, in the lunchroom and at home, mivision connects with eye care professionals at all levels, from optometrists and ophthalmologists to retail staff, optical dispensers, manufacturers and distributors.

But mivision is more than just a magazine. mivision is the leading communicator in every optical media in Australia and New Zealand, integrating the magazine, website, email broadcast and social media.

You can rely on mivision to get your message to your market, our readers on time, every time.

mivision website

mivision's website (mivision.com.au) enhances the optical communication experience for our readers, your customers, by featuring breaking news, updated daily, and instant job advertisements.

These features attract high daily traffic. When optical suppliers, combine their magazine advertising with online advertising they achieve high levels of frequency, ensuring that their message is seen many times by their target audience.

According to Alexa, the world's foremost Web traffic and ranking service, mivision.com.au ranks as the most visited optical trade website in Australia and New Zealand (Alexa Report 17/2/11). Google Analytics also reports that mivision.com.au is visited every month by approx. 8,285 people who requested 22,337 pages (Google Analytics 10/1/11 to 9/2/11).

Email Broadcast

The mivision email broadcast is received byapprox. 5,000 peoplein the optical community in Australia and New Zealand. It is sent once, at the end of each month, plus special broadcasts when critical news breaks. Reports show that 25% of recipients read the email broadcast within 24 hours of receipt (mivision CMS report 16/2/11).

Competition Promo

mivision has a proven record for achieving high results with reader competitions. Our recommended competition package includes magazine advertising, inserts, website banner ads, email broadcasts and facebook promotion.

How it worked for Bolle

In August 2010 Bollé ran a Competition in mivision. The prize was an Apple iPad valued at $600. Almost 10% of mivision subscribers entered. This is an above average level of response. At the competition's conclusion Bollé were provided with complete entrant contact details, including email addresses.

Social MEDIA

mivision is part of the skyrocketing worldwide growth of social media. We launched the mivision facebook page (facebook.com/mivision) in May 2010, and now, with over 15,000 members (Nov 2011), it is officially the largest eye care community on social media in the world.

As part of our marketing services to you, mivision will include regular social media postings as part of your campaign.

For all advertising enquiries contact:

Todd Tai - 02 8336 8614 - todd@mivision.com.au
Mark Cushway - 02 8336 8613 - mark@mivision.com.au

mivision - the leader in every media