mivision Issues

1. mivision Issue 65, February 2012

   mivision | 01 February 2012

   Business has changed. They said it would, and it has, but not in the way most expected. For the past few years those with the biggest market share and others hoping to knock them off have waged a marketing and communications war. Although the intensity might... Read More

   

2. mivision Issue 64, December 2011

   mivision | 01 December 2011

   The arrival of another online spectacle retailer in the shape of the awkwardly named Sneaking Duck could force practice owners and staff to take a more proactive customer focussed and innovative approach to dispensing. This cheeky Australian owned start-up... Read More

   

3. mivision Issue 63, November 2011

   Mark Cushway | 01 November 2011

   Our main story this issue is on a topic of great conjecture - how many optical retail doors and what is their market share in Australia? There's no doubt that reliable industry data is crucial for business planning - whether you're in eyewear or eye care at a ... Read More

   

4. mivision Issue 62, October 2011

   mivision | 06 October 2011

   You would think that with a female Prime Minister and a female Governor General that gender equality in the workplace would be a non-issue in 2011. Guess again. Much of the commentary on Prime Minister Julia Gillard has been surprisingly personal. It makes... Read More

   

5. mivision Issue 61, September 2011

   mivision | 25 August 2011

   Timing is everything. As the doors opened to ODMA this year, the shock jocks brought news of yet another "global market meltdown". The threat of a double dip recession and predicted doom and gloom that could ensue had the potential to cut ODMA buyers'... Read More

   

6. mivision Issue 60, August 2011

   mivision | 25 July 2011

   A recent survey shows that a year on from the federal election there is still widespread frustration with Prime Minister Julia Gillard and her government - and no confidence in the Abbott opposition's ability to steer our country either. According to the... Read More

   

7. mivision Issue 59, July 2011

   mivision | 29 June 2011

   Welcome to mivision's July issue. Our lead story this issue unpacks the ground breaking Needs, Symptoms, Incidence, Global Eye Health Trends (NSIGHT) study, which has come up with valuable insights into what patients consider to be their top priorities. While ... Read More

   

8. mivision Issue 58, June 2011

   mivision | 30 May 2011

   Welcome to the June issue of mivision. The federal budget's been handed down and thankfully there have been no cuts to the eye health sector. It seems that despite the threatened cuts to medical research of AUD$400 million, in the end the government listened... Read More

   

9. mivision Issue 57, May 2011

   mivision | 30 April 2011

   Budget season... Time For A Long Term View. Prime Minister Julia Gillard has warned us to expect pain in the May budget because "leaving it any later would mean having to make 'radical cuts' to schools, Medicare and pensions." One area in which she is likely... Read More

   

10. mivision Issue 56, Apr 2011

    mivision | 31 March 2011

    The recently formed Optometry Board of Australia (OBA) has told the Australian Dispensing Opticians Association to stop using the word 'optician' in any of their communications as this title is reserved for optometrists alone. But optical dispensers... Read More