mistory

1. Shifting Scripts: Fighting for Patient Loyalty

   Melanie Kell | 01 February 2012

   It’s easy to understand how an independent optometrist could become bitter and twisted about the industry they operate in and the public they serve. While many customers love the idea of visiting an exclusive optical store to receive a... Read More

   

2. Optoms Beyond the Great Divide

   Melanie Kell | 01 December 2011

   When it comes to delivering eye care services, many optoms in regional Australia are stretched to the limit. Yet in the cities, competition for business among optical practitioners is intense. So why don't more optoms take a tree change and establish... Read More

   

3. The First Optometrists

   Tina Wall | 01 December 2011

   How often do you ask yourself 'what's it all for?' or 'why do we do what we do?' As we commence the wind down for 2011 then look ahead to the New Year, it's worth reminding ourselves of the difference we can collectively make to the lives of people around the ... Read More

   

4. Optometry Giving Sight: A Year in Focus…

   mivision | 01 December 2011

   2011 was a big year for Optometry Giving Sight. It got off to a flying start with the Crystal Ball in March when more than 200 guests from the optical profession and industry descended on Sydney's Epping Club, raising AUD$15,000 through ticket sales, a... Read More

   

5. Optical Landscape Data

   Mark Cushway | 27 October 2011

   Between the Australian Bureau of Statistics, IBISWorld and ODMA, the statistics on the number of optical doors in Australia, owners of market share and industry revenue, all vary widely, as mivision recently discovered. So who can you trust - which figures... Read More

   

6. Fred Hollows: A Global Vision Photographic...

   mivision | 27 October 2011

   The legacy of the late Australian eye surgeon, Professor Fred Hollows, whose work resulted in sight being restored to millions of people, can be seen in a new photography exhibition entitled ‘Fred Hollows: A Global Vision’. The images, which have... Read More

   

7. The Gender Politics in Eye Health

   Melanie Kell | 05 October 2011

   It's 2011. Gender equality shouldn't really be an issue. After all, we have a female Prime Minister and Governor-General. Yet, allegations of gender bias continue to surface - you hear it in much of the commentary on Prime Minister Julia Gillard's leadership... Read More

   

8. A Life Less Public

   Selina Madeleine | 05 October 2011

   Celebrities such as Bono and Madonna grab headlines when they take on a cause to help raise awareness and funds for international aid and development projects, but what of those everyday heroes, who spend their working lives devoted to implementing... Read More

   

9. A Bird's-Eye View of the Land of Optics

   Melanie Kell | 27 August 2011

   Despite significant changes to the profession and the media predicting GFC Mk II, the optical industry looked robust and stable at ODMA - delegates bought product and were educated; exhibitors wrote books of orders; there were plenty of opportunities to... Read More

   

10. Femtosecond Cataract Surgery

    Professor Gerard Sutton | 27 August 2011

    Analysis of data from surgeons in Australia who have used femtosecond laser for selected cataract and refractive lens exchange patients indicates that the technique is as safe and effective as standard cataract surgery. Whether it proves to be a superior... Read More