mistory

  1. 2015: Breaking Into the Year Ahead

    Melanie Kiell | 30 January 2015

    To kick-start the year, mivision asked some of the leading lights of the profession about their expectations for medical science, government and the economy for the 12 months ahead. Their responses provided a fascinating insight into the immediate future of... Read More

  2. Hoya celebrates 40 Years in Australia

    Melanie Kiell | 26 January 2015

    As Hoya celebrates 40 years in Australia, mivision spoke to Managing Director Craig Chick about the company’s evolution and the unique points of difference that have driven its growth and success. Hoya was established as Japan's first manufacturer of... Read More

  3. Caring for Kid's Eyes

    Annette Hoskin | 26 November 2014

    Each year it is estimated that up to 5.7 million children worldwide suffer an eye injury.1 While many of these injuries are minor and the child makes a full recovery, vision loss or blindness occurs in 12–14 per cent of cases.2,3 With 90 per cent of eye ... Read More

  4. Behavioural Optometrists Optimising Growth and...

    Melanie Kell | 26 November 2014

    Behavioural optometrists and ACBO Accredited Vision Therapists take a holistic approach to treating a diverse range of children’s vision problems that may be due to developmental delay or a result of injury or disease. Using individualised vision... Read More

  5. Orthoptists the Secret Weapon for Child Eye...

    Melanie Kell | 26 November 2014

    On any given day, an orthoptist is likely to find themselves partnering with families and children to guide them through common conditions such as amblyopia and strabismus, or more complex conditions associated with systemic disease, disability and diseases... Read More

  6. Luke Skywalker, Yoda, the Dark Side and… Contact...

    Margaret Lam | 28 October 2014

    In the October issue of mivision, optometrist Margaret Lam described corporate optometry’s increasing hold over Australia’s contact lens landscape.Likening the contact lens market to the Death Star from Star Wars, independent optometrists to the... Read More

  7. Yoda, Luke, the Dark Side and… Contact Lenses

    Margaret Lam | 26 September 2014

    In the first of a two-part series, we consider corporate optometry’s offensive into the contact lens market... ahead of exploring strategies for independents to regain ground or work in a complementary way with the corporate optometry model. A long time ... Read More

  8. Corporate Contact Lens Armoury

    Melanie Kell | 26 September 2014

    There’s no doubt that the corporates of Australia’s eye care world are investing heavily in the battle for contact lens market share... and their investments are paying dividends. Specsavers claims to have secured 30 per cent of the Australian... Read More

  9. The Challenge that Unites a Global Community

    Tamara Card | 23 August 2014

    The annual World Sight Day Challenge is just around the corner – what will you be doing on 9 October to raise much needed funds that will deliver the gift of vision to those in need? Optometry Giving Sight, the organisers of the World Sight Day... Read More

  10. Will 3D Printed Eyewear Take Over the Market?

    Melanie Kell | 23 August 2014

    The day is coming (and some will say it’s already here) when you will be able to print a frame to the exact facial specifications and design preferences of the customer standing in front of you… or you’ll be able to sell a frame pattern to... Read More

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