1. Luke Skywalker, Yoda, the Dark Side and… Contact...

    Margaret Lam | 28 October 2014

    In the October issue of mivision, optometrist Margaret Lam described corporate optometry’s increasing hold over Australia’s contact lens landscape.Likening the contact lens market to the Death Star from Star Wars, independent optometrists to the... Read More

  2. Yoda, Luke, the Dark Side and… Contact Lenses

    Margaret Lam | 26 September 2014

    In the first of a two-part series, we consider corporate optometry’s offensive into the contact lens market... ahead of exploring strategies for independents to regain ground or work in a complementary way with the corporate optometry model. A long time ... Read More

  3. Corporate Contact Lens Armoury

    Melanie Kell | 26 September 2014

    There’s no doubt that the corporates of Australia’s eye care world are investing heavily in the battle for contact lens market share... and their investments are paying dividends. Specsavers claims to have secured 30 per cent of the Australian... Read More

  4. The Challenge that Unites a Global Community

    Tamara Card | 23 August 2014

    The annual World Sight Day Challenge is just around the corner – what will you be doing on 9 October to raise much needed funds that will deliver the gift of vision to those in need? Optometry Giving Sight, the organisers of the World Sight Day... Read More

  5. Will 3D Printed Eyewear Take Over the Market?

    Melanie Kell | 23 August 2014

    The day is coming (and some will say it’s already here) when you will be able to print a frame to the exact facial specifications and design preferences of the customer standing in front of you… or you’ll be able to sell a frame pattern to... Read More

  6. The New Kids on the Block…

    Melanie Kell | 29 July 2014

    In 2009 Flinders University announced it would offer an optometry course in South Australia. Three years later Deakin University launched its own condensed optometry program enabling students to emerge with a Bachelor of Vision Science/Master of Optometry in... Read More

  7. AMERA Dubai Navigate Through Change

    Mark Cushway | 23 June 2014

    Essilor’s AMERA Conference, held in the palatial halls of Atlantis in the modern oasis of Dubai, brought together 1,400 leading eye care practitioners from more than 30 countries. The setting was awe inspiring and the speakers both motivational and... Read More

  8. Ageing Eyes of Ageless Patients

    Melanie Kell | 23 June 2014

    The ‘old’ have never been so young, so healthy, wealthy and committed to making the most of life. So how do you, as an eye health professional, broach the delicate subject of their ageing eyes? In the June edition of mivision, optometrist Dr. Jim... Read More

  9. Through a Child's Eyes

    Michelle Hauschild | 29 May 2014

    Child vision: it is so much more than providing funky, fun frames and having a toy-filled waiting room. Rather, effective paediatric vision care is about fostering a cooperative, interdisciplinary approach that recognises and treats the full spectrum of... Read More

  10. Taming the Elephant Winning Back Contact Lens...

    Margaret Lam | 29 April 2014

    For the next half hour, the stranger sitting opposite me will become the most important person in my life. He will tell me about work, the joys in his life, the problems and roadblocks he faces… he will share his life’s journey. He may have no... Read More

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