miproducts

1. Elegant Traditions Seraphin Johnson

   mivision | 28 April 2012

   Seraphin’s new Johnson range exemplifies the most elegant traditions of eyewear. Crafted from Italian acetate, the Johnson’s keyhole bridge accents the elegant curvature of its large oval style. A conventional colour palette is brought to life... Read More

   

2. Salomon Fuses Fashion with Technics

   mivision | 28 April 2012

   Sports brand Salomon have partnered with the Logo Group in France to create a range of technical and fashionable sunglasses. The sunglasses are made in France and the polycarbonate lenses have been developed in partnership with Essilor. Salomon lenses offer... Read More

   

3. adidas Polarised 10-base Wrap-around Lens

   mivision | 28 April 2012

   adidas eyewear, in launching the 10-base LSTTM Polarised says it “has released the world's first polarised 10-base wrap-around lens”. The patented filter blocks harmful blue light, enhances contrast and harmonises light. The lens also features... Read More

   

4. Macular Health: Blackmores Macu-Vision

   mivision | 28 April 2012

   Blackmores Macu-Vision is an antioxidant and zinc formula for eye health, based on AREDS research1. Macu-Vision provides important nutrients to the macular region of the eye and helps defend against free radical damage to the retina. Blackmores supports... Read More

   

5. Optomed Smartscope: Compact & Versatile

   mivision | 28 April 2012

   The Smartscope from BOC Instruments is a hand-held digital combination non-mydriatic fundus and anterior eye imaging camera with a 5MP CMOS sensor. This extremely compact, light and neatly designed package has an LED light source which allows up to 90 minutes ... Read More

   

6. Younger DriveWear Sunglass Collection

   mivision | 28 April 2012

   Younger Optics has expanded its successful DriveWear ophthalmic lens technology to include a new designer sunglass collection offering a choice of eight frames, each in two colour variations for prescription and non-prescription wearers. These fashion frames... Read More

   

7. Get Closer Digital Consumer CL Campaign

   mivision | 28 April 2012

   Johnson & Johnson Vision Care (JJVC) has been running a nationwide digital consumer campaign to drive awareness, encourage trialling contact lenses, and breaking down barriers to trial for new users. The campaign will run until the end of next month... Read More

   

8. Capri Models New Trends

   mivision | 28 April 2012

   The Capri and Capri Elite Eyewear ranges could be considered the most comprehensive lifestyle ranges around with over 200 styles and around 500 sku’s to choose from. All forms of material combinations and colours are covered within these two ranges.... Read More

   

9. Optomate ‘eyeVantage’ Free

   mivision | 26 March 2012

   Optomate clients can now take advantage of Monkey Software’s eyeVantage eyecare business solution for free. The software includes a collection of online educational assets, proprietary tools and best practices that lay the foundation for the success of... Read More

   

10. A Refresh for Refresh Packaging

    mivision | 26 March 2012

    Allergan has updated its packaging for key products in the Refresh range of artificial tears. The new packaging has been developed to clearly differentiate the products within the range and aid product recommendation. Despite the fresh new look, it’s... Read More