1. Office & Room Lenses

    Jim Papas | 27 January 2016

    Standard visual correction solutions for presbyopes and latent hypermetropes in Australia today are typically prescription readers or multifocals, with a few people insisting on hanging on to their bifocals. For most, one pair of spectacles is expected to do... Read More

  2. Passion for Performance Educating Patients on...

    Jim Papas | 27 October 2015

    When summer comes around in Australia, UV intensity peaks. That means protection against UV skin and eye damage is a must. Sunglasses should be worn by the entire population and as optometrists it is our job to educate our patients on why. So where do you... Read More

  3. Premium Multifocal Lenses Meeting Individualised...

    Jim Papas | 28 September 2015

    Premium multifocal lenses can be highly individualised to meet the unique needs and lifestyle of every patient. They’ve come a long way since being patented back in 1953... but how – and why – should you explain the sophisticated technology... Read More

  4. Premium RXable Sun Lenses Educating your Patients ...

    Jim Papas | 26 August 2015

    Optometrists have a duty of care to inform and educate patients on the importance of protecting their eyes from the sun... it’s a responsibility that must be taken seriously... the upside is that doing so will help you build a stronger business.... Read More

  5. Zeiss Precision Progressives for a Digitalised...

    Andrew Lin and Aoife Dillon | 18 June 2015

    Digital devices have taken off. An extraordinary 81 per cent of all Australians now own at least one. Within the more mature age group, 69 per cent of 35 to 44 year-olds and 51 per cent of 45 to 64 year-olds are classified as ‘mobile... Read More

  6. Eye Lens Technology: Near Refraction &...

    Dr. Dietmar Uttenweiler and Christina Butz | 29 May 2014

    By compensating for near astigmatism, taking high order aberrations (HOA) into consideration, and incorporating the latest aberrometric technologies, Rodenstock has delivered a modern progressive lens that will allow independent optometrists to exploit the... Read More

  7. PhotoFusion Lenses: A Rapid Fade Back

    Darryl Meister | 30 May 2011

    Carl Zeiss Vision's new photochromic lenses - PhotoFusion - uses a new patented technology that responds quickly to changes in ultraviolet irradiation resulting in a rapid change between clear to dark, then back again. Since the introduction of photochromic... Read More

  8. FreeForm Design Technology

    Melanie Kell | 31 January 2011

    FreeForm digital surfacing has enabled progressive lenses to be tailored front and back to suit the specific needs of every individual. In this issue we look at the evolution of this technology and the 'families' of Hoya progressive lenses. Modern progressive ... Read More

  9. Rx-able Sunglasses

    Melanie Kell | 23 November 2010

    In Australia and New Zealand sunglasses are essential wear every day all year round. That means that most patients who enter your store for a pair of prescription specs will also need a pair of Rx-able sunglasses... double the business... double the fun...... Read More

  10. Evolving Vision: Photochromic Lenses

    Melanie Kell | 26 October 2010

    Photochromic lenses offer wearers comfort and convenience whether indoors or out, while also protecting eyes against harmful UV rays. In America, according to a recent survey by The Vision Council, photochromic lenses today account for about 18 per cent of... Read More

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