1. Premium RXable Sun Lenses Educating your Patients ...

    Jim Papas | 26 August 2015

    Optometrists have a duty of care to inform and educate patients on the importance of protecting their eyes from the sun... it’s a responsibility that must be taken seriously... the upside is that doing so will help you build a stronger business.... Read More

  2. Zeiss Precision Progressives for a Digitalised...

    Andrew Lin and Aoife Dillon | 18 June 2015

    Digital devices have taken off. An extraordinary 81 per cent of all Australians now own at least one. Within the more mature age group, 69 per cent of 35 to 44 year-olds and 51 per cent of 45 to 64 year-olds are classified as ‘mobile... Read More

  3. Eye Lens Technology: Near Refraction &...

    Dr. Dietmar Uttenweiler and Christina Butz | 29 May 2014

    By compensating for near astigmatism, taking high order aberrations (HOA) into consideration, and incorporating the latest aberrometric technologies, Rodenstock has delivered a modern progressive lens that will allow independent optometrists to exploit the... Read More

  4. PhotoFusion Lenses: A Rapid Fade Back

    Darryl Meister | 30 May 2011

    Carl Zeiss Vision's new photochromic lenses - PhotoFusion - uses a new patented technology that responds quickly to changes in ultraviolet irradiation resulting in a rapid change between clear to dark, then back again. Since the introduction of photochromic... Read More

  5. FreeForm Design Technology

    Melanie Kell | 31 January 2011

    FreeForm digital surfacing has enabled progressive lenses to be tailored front and back to suit the specific needs of every individual. In this issue we look at the evolution of this technology and the 'families' of Hoya progressive lenses. Modern progressive ... Read More

  6. Rx-able Sunglasses

    Melanie Kell | 23 November 2010

    In Australia and New Zealand sunglasses are essential wear every day all year round. That means that most patients who enter your store for a pair of prescription specs will also need a pair of Rx-able sunglasses... double the business... double the fun...... Read More

  7. Evolving Vision: Photochromic Lenses

    Melanie Kell | 26 October 2010

    Photochromic lenses offer wearers comfort and convenience whether indoors or out, while also protecting eyes against harmful UV rays. In America, according to a recent survey by The Vision Council, photochromic lenses today account for about 18 per cent of... Read More

  8. Nikon: The Power of Branding

    mivision | 25 June 2010

    Lenses come in a large variety of designs, materials, coatings and treatments, but for the customer, there is not much visible difference. They have their eye test then stroll through display cabinets to find a brand of frames they like. With its brand Nikon, ... Read More

  9. No Problems Only Solutions

    Tim Thurn | 26 February 2010

    While corporate Australia breathes a sigh of relief as we circuit around the worst of the world financial meltdown, it is evident that the retail market place is still recovering. Vision correction is something that can only be delayed for a short time before ... Read More

  10. Choosing the Right Polarised Lenses

    Keith M. Cross | 20 January 2010

    Polarised lenses are gaining in popularity and are being offered by an increasing number of lens manufacturers. But with such a range to choose from, which polarised lenses are right for you? Many of the tests described here have never been published before,... Read More

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