1. Back to the Grindstone

    Alan Saks | 01 February 2018

     Now is the perfect time to talk to patients about specialised lens designs and coatings that will enhance their vision, reduce stress and increase productivity. For many Kiwis and Aussies, February represents the inevitable return to ... Read More

  2. Protecting the Future – Lenses for Kids

    Alan Saks | 29 November 2017

    Children are our future: It is critical that we do our very best to protect their most valuable sense – vision – when prescribing eyewear. Children can suffer from a variety of vision problems, like congenital cataracts, strabismus and other... Read More

  3. Sports and Adventure Lenses – A Golden...

    Alan Saks | 27 October 2017

    Antipodeans are renowned for their sense of adventure and sporting prowess. We punch well above our weight in these arenas, starting very young and carrying on well into old age. For many people, balancing work, pleasure, fitness and training means they are... Read More

  4. Premium Progressive Lenses – The Best Way to See?

    Alan Saks | 03 October 2017

    As practitioners, we know the challenges that face us when prescribing progressive lenses. We need to tailor the designs for a myriad of patients’ visual needs and personalities. For some, the desire is mainly for distance vision. For others, the prime... Read More

  5. Prescription Sunglasses and Photochromics: Your...

    Alan Saks | 29 August 2017

    Over the years optometry and dispensing have lost the lion’s share of the plano sunglass market to sunglass boutiques, retail surf shops, fashion outlets, pharmacy, online providers and many other competitors. The provision of prescription sunglasses... Read More

  6. See the Light: The Power of Premium Lenses

    Alan Saks | 28 July 2017

    Although many practitioners actively prescribe multicoated spectacle lenses, it’s apparent that too many don’t. You just need to look around at what the average person on the street is wearing! There are many options when it comes to coatings... Read More

  7. Taking a Farsighted Approach to Myopia

    Alan Saks | 29 May 2017

    Myopia is currently the biggest trend in eye care. Hardly a day goes by when the ‘myopia epidemic’ doesn’t get a mention in the press, journals, social media and at conferences around the world. Alarmingly, around 90 per cent of university... Read More

  8. Frame and Lens Packages to Build Your Business

    Alan Saks | 28 April 2017

    Regardless of your political, ethical, business views or bias, frame and lens packages are a significant part of our professional and retail landscape… and they’re well worth your consideration. Australia’s big optical chains are well... Read More

  9. The Digital Realm

    Alan Saks | 26 March 2017

    So-called ‘digital lenses’ – a category that was unknown just a few years back – are fast moving from niche products to becoming a mainstream consideration for prescribers and dispensers. The digital lens category is a focused spin-off ... Read More

  10. Form, Fashion & Function

    Alan Saks | 29 January 2017

    Eye care practitioners and patients alike are faced with a plethora of spectacle lens design choices. Making the correct decision through informed choices is critical for a number of important reasons. Hi, my name is Alan and I’m a presbyope. This may... Read More

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