1. Prescription Sunglasses and Photochromics: Your...

    Alan Saks | 29 August 2017

    Over the years optometry and dispensing have lost the lion’s share of the plano sunglass market to sunglass boutiques, retail surf shops, fashion outlets, pharmacy, online providers and many other competitors. The provision of prescription sunglasses... Read More

  2. See the Light: The Power of Premium Lenses

    Alan Saks | 28 July 2017

    Although many practitioners actively prescribe multicoated spectacle lenses, it’s apparent that too many don’t. You just need to look around at what the average person on the street is wearing! There are many options when it comes to coatings... Read More

  3. Taking a Farsighted Approach to Myopia

    Alan Saks | 29 May 2017

    Myopia is currently the biggest trend in eye care. Hardly a day goes by when the ‘myopia epidemic’ doesn’t get a mention in the press, journals, social media and at conferences around the world. Alarmingly, around 90 per cent of university... Read More

  4. Frame and Lens Packages to Build Your Business

    Alan Saks | 28 April 2017

    Regardless of your political, ethical, business views or bias, frame and lens packages are a significant part of our professional and retail landscape… and they’re well worth your consideration. Australia’s big optical chains are well... Read More

  5. The Digital Realm

    Alan Saks | 26 March 2017

    So-called ‘digital lenses’ – a category that was unknown just a few years back – are fast moving from niche products to becoming a mainstream consideration for prescribers and dispensers. The digital lens category is a focused spin-off ... Read More

  6. Form, Fashion & Function

    Alan Saks | 29 January 2017

    Eye care practitioners and patients alike are faced with a plethora of spectacle lens design choices. Making the correct decision through informed choices is critical for a number of important reasons. Hi, my name is Alan and I’m a presbyope. This may... Read More

  7. Maximising Vision: Lenses For Children

    Jim Papas | 25 November 2016

    Parents all want the best for their children’s learning, health and development. When their optometrist says, “your child needs to wear spectacles” it’s natural that they can feel confused and overwhelmed, especially if this is the... Read More

  8. Driving Lenses Making Drivers Safer on Our Roads

    Jim Papas | 28 October 2016

    Driving has become essential to modern day living. With the increased number of cars on the road, average commute times are lengthening, which means the time spent driving is also on the rise. Good eyesight is essential for safe driving – even a small... Read More

  9. Unpacking the Intelligent Sun Lens

    mivision | 28 October 2016

    Designed by ophthalmologists and optometrists to enhance the eye’s anatomical characteristics and visual functions, Transitions Drivewear is a feature packed sun lens that delivers multiple unique wearer benefits. Transitions Drivewear is the... Read More

  10. How Do Your Patients Rate Their Vision?

    Jim Papas | 28 September 2016

    Looking back, as a young pre-presbyope optometrist, I did not fully appreciate how annoying presbyopia is…until I found myself developing the condition.In the case of our patients it is no less annoying and I know that most – if not all –... Read More

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