milenses

  1. PhotoFusion Lenses: A Rapid Fade Back

    Darryl Meister | 30 May 2011

    Carl Zeiss Vision's new photochromic lenses - PhotoFusion - uses a new patented technology that responds quickly to changes in ultraviolet irradiation resulting in a rapid change between clear to dark, then back again. Since the introduction of photochromic... Read More

  2. FreeForm Design Technology

    Melanie Kell | 31 January 2011

    FreeForm digital surfacing has enabled progressive lenses to be tailored front and back to suit the specific needs of every individual. In this issue we look at the evolution of this technology and the 'families' of Hoya progressive lenses. Modern progressive ... Read More

  3. Rx-able Sunglasses

    Melanie Kell | 23 November 2010

    In Australia and New Zealand sunglasses are essential wear every day all year round. That means that most patients who enter your store for a pair of prescription specs will also need a pair of Rx-able sunglasses... double the business... double the fun...... Read More

  4. Evolving Vision: Photochromic Lenses

    Melanie Kell | 26 October 2010

    Photochromic lenses offer wearers comfort and convenience whether indoors or out, while also protecting eyes against harmful UV rays. In America, according to a recent survey by The Vision Council, photochromic lenses today account for about 18 per cent of... Read More

  5. Nikon: The Power of Branding

    mivision | 25 June 2010

    Lenses come in a large variety of designs, materials, coatings and treatments, but for the customer, there is not much visible difference. They have their eye test then stroll through display cabinets to find a brand of frames they like. With its brand Nikon, ... Read More

  6. No Problems Only Solutions

    Tim Thurn | 26 February 2010

    While corporate Australia breathes a sigh of relief as we circuit around the worst of the world financial meltdown, it is evident that the retail market place is still recovering. Vision correction is something that can only be delayed for a short time before ... Read More

  7. Choosing the Right Polarised Lenses

    Keith M. Cross | 20 January 2010

    Polarised lenses are gaining in popularity and are being offered by an increasing number of lens manufacturers. But with such a range to choose from, which polarised lenses are right for you? Many of the tests described here have never been published before,... Read More

  8. RXable Sunglasses: More Than Meets the Eye

    Martin Kocbek and Grant Hannaford | 01 December 2009

    Ordering RXable sunglasses is not as straight forward as you might think. Once the patient selects the sunglasses they like, there are a couple of options the optometrists can choose in order to fulfill the patients Rxable lens needs. The question is: what is ... Read More

  9. SOLA Elan HDV: An Evolution in Versatile...

    Mark Thysen | 01 November 2009

    SOLA Elan HDV is the latest generation progressive lens from SOLA. Based on a unique lens design platform, SOLA Elan HDV delivers a lifestyle-based lens design incorporating Physiologically Mapped Optics, which delivers excellent optical performance,... Read More

  10. In the Drivers Seat...

    Yoan Massie | 22 September 2009

    Most of us spend a significant amount of time behind the wheel. From daily commuters to motor sport professionals, driving eyewear has become a very lucrative market. Much has been disclosed by relevant motoring bodies about the hazards of eye fatigue,... Read More

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