1. Managing the Myopia Epidemic

    Jim Papas | 24 May 2016

    Advances in the technology behind spectacle lenses for myopia provide more options than ever before to correct and maintain vision. The key is to ensure customers are fully engaged in the process of spectacle lens correction so that they realise the value of... Read More

  2. Frame and Lens Packages

    Melanie Kell | 29 April 2016

    Frame and lens packages are a no-brainer for most optometric practices, reducing paperwork, freight costs and time. Plus they ensure you can keep selling stock from frame samples on display while efficiently filling customer orders. With around 30 per cent of ... Read More

  3. Digital Anti Fatigue Lenses

    Jim Papas | 28 March 2016

    Digital technology has created greater demand and stress on the eyes of patients and can result in symptoms such as eyestrain, blurred vision and difficulty in maintaining concentration. Now, more than ever, there is a need to prescribe lenses to relieve... Read More

  4. How the Automobile Led to Personalised Lens...

    Jeff Hopkins | 24 March 2016

    Personalised lens recommendations and driving vision are hot topics in 21st century eyecare. Practitioners increasingly seek out opportunities to sell multiple pairs, and deliver customised eyewear solutions to meet the full range of their patients’... Read More

  5. Lens Labs, Local Manufacturing

    Melanie Kell | 23 February 2016

    Talk to any Australian – individual or business – and they’ll all tell you they prefer to support Australian manufactured products. Yet in a highly competitive globalised economy, the cost of doing so can be high.mivision spoke to Australian ... Read More

  6. Office & Room Lenses

    Jim Papas | 27 January 2016

    Standard visual correction solutions for presbyopes and latent hypermetropes in Australia today are typically prescription readers or multifocals, with a few people insisting on hanging on to their bifocals. For most, one pair of spectacles is expected to do... Read More

  7. Passion for Performance Educating Patients on...

    Jim Papas | 27 October 2015

    When summer comes around in Australia, UV intensity peaks. That means protection against UV skin and eye damage is a must. Sunglasses should be worn by the entire population and as optometrists it is our job to educate our patients on why. So where do you... Read More

  8. Premium Multifocal Lenses Meeting Individualised...

    Jim Papas | 28 September 2015

    Premium multifocal lenses can be highly individualised to meet the unique needs and lifestyle of every patient. They’ve come a long way since being patented back in 1953... but how – and why – should you explain the sophisticated technology... Read More

  9. Premium RXable Sun Lenses Educating your Patients ...

    Jim Papas | 26 August 2015

    Optometrists have a duty of care to inform and educate patients on the importance of protecting their eyes from the sun... it’s a responsibility that must be taken seriously... the upside is that doing so will help you build a stronger business.... Read More

  10. Zeiss Precision Progressives for a Digitalised...

    Andrew Lin and Aoife Dillon | 18 June 2015

    Digital devices have taken off. An extraordinary 81 per cent of all Australians now own at least one. Within the more mature age group, 69 per cent of 35 to 44 year-olds and 51 per cent of 45 to 64 year-olds are classified as ‘mobile... Read More

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