1. Rx-able 3D Glasses?!

    Laura Binnie | 29 July 2010

    We have seen a lot of 3D specs popping up recently with the advent of the 3D TV, but the interesting thing about Gunnar Optiks' new line of 3D eyewear is that it is also working on incorporating prescription lenses into their 3D glasses. The U.S. based... Read More

  2. Exclusive: Alex Perry Optical

    Laura Binnie | 29 July 2010

    Alex Perry eyewear is on its way! We've been told that the noted Australian womenswear designer, and judge from Australia's Next Top Model, will be launching his first optical range soon. And who'll be distributing this range? None other than a big corporate... Read More

  3. The Hitchcock Influence

    mivision | 27 July 2010

    Alfred Hitchcock styling looms large over Tom Ford's debut film A Single Man (starring Colin Firth and Julianne Moore). The designer-come-filmmaker has used a similar tone in his latest eyewear campaign too. The ad campaign for the latest Tom Ford eyewear... Read More

  4. Prada’s New Swing Collection

    mivision | 23 July 2010

    Prada has just unveiled its latest eyewear collection - 'Swing' - from the dimly lit surrounds of the very hip New York jazz club, Joe's Pub, the venue noted for bringing into prominence thousands of artists including Amy Winehouse.  ... Read More

  5. Nike FIFA World Cup Eyewear

    Laura Binnie | 25 June 2010

    In celebration of the FIFA World Cup in South Africa, Nike has re-launched its bestseller eyewear style 'Ignite' in the colours of the participating teams. Nike always positions itself to take advantage of a major international sporting event and they don't... Read More

  6. Jennifer Lopez in Roberto Cavalli

    Laura Binnie | 25 June 2010

    At the Formula 1 Grand Prix in Monaco in May Jennifer Lopez was spotted wearing Roberto Cavalli sunglasses. She was in Cavalli wearing model PRASIO RC449S which the spin doc says is "acetate model enriched with refined metal temples in the shape of a snake... Read More

  7. D&G Cult Film Eyewear

    Laura Binnie | 25 June 2010

    Dolce & Gabbana's latest eyewear collection has been styled on cult films and stars from the seventies including a style based on a young De Niro playing Travis Bickle in the cult film Taxi Driver as well as large acetate sunnies based on Brigitte... Read More

  8. 3D Frames..Not as You Know Them!

    Laura Binnie | 25 June 2010

    Okia, a Hong Kong based company, has launched a new series of three-dimensional frames... But don't try watching the latest computer generated movie with them, because this eyewear collection features 3D designs, not technology. The latest collection from... Read More

  9. VMD Signs Sceats

    Laura Binnie | 25 June 2010

    Vision Marketing and Distribution (VMD) announced last month (June) the addition of Sceats, RM Williams and Deborah Hutton to their portfolio of brands.  VMDs General Manager, Philip Crabtree says, "It's an exciting time for VMD with the addition of... Read More

  10. Starting to See a Trend?!

    Laura Binnie | 25 June 2010

    Another company cashing in on the World Cup hype is the Italian-based Lélé's Untie'wear which has released two limited edition models in honour of their national pastime. The limited edition collection consists of two models: sunglasses and... Read More

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