miFashionNews

  1. POC chooses NXT lenses

    mivision | 31 March 2011

    Swedish eyewear manufacturer POC designs and produces gravity sports equipment to minimise the risk of accidents. The company's new line of sunglasses with NXT lenses is no exception. All POC sunglasses are fitted with NXT lenses. According to the company... Read More

  2. Adjustable Vision

    mivision | 31 March 2011

    They may not be seen on the fashion catwalks any time soon, but mivision loves these Adlens adjustable lens. It's estimated more than one billion people in the developing world need eyeglasses but don't have them, because they can't afford them, or they have... Read More

  3. Frency & Mercury

    mivision | 31 March 2011

    The Frency & Mercury eyewear collection is the creation of 31-year-old Japanese designer Eque M. For Eque, eyewear is more than just an accessory, it is an important element of each person's look. The collection comprises a line of sunglasses and optical... Read More

  4. Gaga Over Camera Glasses

    mivision | 28 February 2011

    Polaroid and its Creative Director Lady Gaga unveiled their concept for the world's first pair of camera glasses at CES 2011, the international consumer technology trade show staged in Las Vegas during January. The Camera Glasses are one of three products in... Read More

  5. Kirk Originals: Flagship Store

    mivision | 28 February 2011

    Next time you're in London, head to Conduit Street, where you'll find Kirk Originals' brilliant new flagship store. The brand, which counts celebrities including Elton John, Julia Roberts, and Vic Reeves as customers, launched its new store on a freezing cold ... Read More

  6. Nicole Richie Launches Sunnies

    mivision | 28 February 2011

    Nicole Richie has followed up on her House of Harlow 1960's jewellery and shoe line and her Winter Kate clothing line with a range of sunglasses. While Richie's aesthetic is more boho and eclectic, her new collection is nothing short of glamorous.Launched... Read More

  7. Eco Campaign

    mivision | 28 February 2011

    Environmentally sustainable eyewear is fast gaining a foothold in the market. U.S. based Modo's Eco eyewear is produced using recycled metal and plastic. The manufacturers claim it is the first consumer brand and eyewear collection to receive an Environmental ... Read More

  8. Boss Orange

    mivision | 28 February 2011

    The BOSS Orange collection is young, vibrant and loaded with personality.Men's aviator shaped sunnies are made from ultra lightweight steel and finished with the distinctive BOSS Orange logo and monogram, laser engraved on strong colour tones of dark semi... Read More

  9. Armani Frames of Life

    mivision | 28 February 2011

    The Giorgio Armani eyewear collection is now the subject of a new travelling street initiative: Frames of Your Life. The collection was created during November 2010, in Milan, Paris, London and Berlin when four young, cool photographers were commissioned to... Read More

  10. Ogi Eyewear introduces Seraphin

    mivision | 28 February 2011

    The American company Ogi Eyewear launched its new neo-classical collection 'Seraphin Sun' at Optimunich earlier this year. Each distinctive frame within the collection - Blaisdell Sun, Jersey, Kipling and France (pictured) - is a synthesis of tradition and... Read More

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