miFashionNews

  1. Lee Cooper Debuts at Silmo

    mivision | 26 October 2010

    Lee Cooper, the legendary jeans brand that epitomises British style, has launched a sensational new collection of eyewear for men and women at Silmo 2010. The Lee Cooper models will set a trend with their bigger lenses and elegant, sophisticated, yet simple... Read More

  2. Persol Tribute to Screen Legend

    mivision | 26 October 2010

    Persol is celebrating its legendary sunglasses made famous by actor Steve McQueen with a handmade, limited edition of the screen star's favourite model. In 1968, an already famous and charming Steve McQueen elevated the Persol PO 714 model to icon status in... Read More

  3. 2010 Silmo d'Or Winners

    mivision | 26 October 2010

    The winners of the 2010 Silmo d'Or - regarded as the Oscars of the optical industry - were announced at Silmo in Paris at the end of September. The awards are recognised as a quality control mark for optical manufacturers. The winners of the 2010 Silmo d'Or... Read More

  4. Ray-Ban Rare Place-Nom D

    Anja Barisic | 19 October 2010

    Ray-Ban's online marketing campaign, which encourages fans to take part in its 'Rare Places' social marketing experience, is gaining momentum. mivision's Melbourne reporter, Anja Barisic, checked out one of Melbourne's 'Rare Places', Melbourne fashion house,... Read More

  5. The Kinetic Collection: Kirk Originals

    mivision | 30 September 2010

    Kirk Originals has launched the world’s first ever animated optical eyewear range. The Kinetic Collection redefines eyewear with four pioneering lenticular panel designs that bring colour and movement to the sides of each model: Spectrum, a living... Read More

  6. CAT G-Series - Engineered to the Core

    mivision | 30 September 2010

    The new CAT G-series range of optical eyewear features rugged, hard-wearing frames and bespoke moulded monoblock temples, with integral precision laser engraved logos. Each temple has been inspired by the intricate details found on CAT machinery, from... Read More

  7. Rock Star Baby

    mivision | 30 September 2010

    Adults, teenagers and kids can be equally cool, thanks to The Rock Star Baby lifestyle brand started by Bon Jovi drummer Tico Torres. The eyewear range delivers a successful combination of design, functionality and modern details, with the spirit of rock... Read More

  8. Oliver Goldsmith Originals

    mivision | 30 September 2010

    Oliver Goldsmith Sunglasses has continued its tradition of creating weird and wonderful sunglasses in its British factory, with the delivery of some exciting new one-off designs for summer. Managing Director, Claire Goldsmith said, “We always take on... Read More

  9. Earthkeepers Eyewear

    mivision | 30 September 2010

    The eco-conscious Earthkeepers eyewear range for men is made from plastic derived from plant oil as well as temples made from bamboo. These new frames are made from naturally renewable resources that represent a more environmentally-conscious way to make... Read More

  10. Mykita Gordon

    mivision | 30 September 2010

    Take a look at these hot new sunnies from Mykita, the Berlin based award winning designer of sunglasses. The Gordon collection is the result of a collaboration with fashion designer Romain Kremer. They’re made from a new material that Mykita calls... Read More

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