miFashionNews

  1. Versace in Wonderland

    Laura Binnie | 28 May 2010

    Versace has sought inspiration from Tim Burton's revival of the classic fairytale Alice in Wonderland for its new sunglass collection which reinterpret Versace's baroque style. According to the company this was a natural design choice as the fairytale world... Read More

  2. Prada Postcard Sunglasses

    Laura Binnie | 28 May 2010

    A project that dedicates eyeglasses to the most significant vacation destinations for city dwellers, Postcard Sunglasses, is a spring/summer 2010 capsule collection. Presented on the catwalk and strongly linked to the collection concepts, the eyewear is... Read More

  3. Rachel Bilson is Sunglass Hut Ambassador

    Laura Binnie | 28 May 2010

    Rachel Bilson is famous for her role on the OC as well as her much admired fashion sense. Last year, Rachel began a style column for InStyle Magazine in the U.S., and now she's been named Sunglass Hut's first eyewear ambassador. Her duties include starring in ... Read More

  4. Oakley 'Rolling O Lab' Visits Australia

    mivision | 30 April 2010

    Already a success in America and Europe, Oakley's "Rolling O Lab" tour made its way to Australia in February. The "O Lab" is a self-contained 40-foot trailer providing a walk-through look at how Oakley lenses are made. The O Lab tour aims to demonstrate that... Read More

  5. Sam Worthington in Orgreen

    mivision | 30 April 2010

    Sam Worthington, the Australian star of "Avatar" and the latest 3D blockbuster "Clash Of The Titans", wore Orgreen spectacles in style 'Chill 34' while presenting at the 2010 Oscars.   Read More

  6. Addidas Eyewear Lauches Adilibria Sense'

    mivision | 30 April 2010

    Adidas Eyewear has launched a new line of women's sunglasses named Adilibria Sense, which feature subtle decorative floral detailing combined with Adidas' signature sporty look. Like all other models in the adidas eyewear collection, adilibria sense is... Read More

  7. Rumoured Lady Gaga Eyewear Line

    Laura Binnie | 30 April 2010

    Eccentric singer and trendsetter Lady Gaga is reportedly teaming up with British eyewear brand Linda Farrow to design her own range of sunglasses. Fashion forward Gaga already designs the majority of her own clothes and eyewear. Some of her eccentric eyewear... Read More

  8. Bentley Sunglasses Available for AUD $15, 000

    Laura Binnie | 30 April 2010

    The exclusive British automobile company Bentley has now added another overpriced luxury item to its repertoire: sunglasses. At the Geneva Motor Show, Bentley launched a new line of limited edition sunglasses made in collaboration with Austrian eyewear... Read More

  9. Madonna Designs Dolce and Gabbana Eyewear

    Laura Binnie | 30 April 2010

    Hot on the heels of the news of her deal with Iconix Brand Group Inc. Madonna has teamed up with her close friends Dolce & Gabbana to create MDG: the first sunglass collection personally designed by the singer in collaboration with Domenico Dolce and... Read More

  10. Chloe and L'Amy Renew Partnership

    Laura Binnie | 26 March 2010

    L'Amy group and Chloé international have renewed their global licence agreement for the manufacture and distribution of prescription eyewear and sunglasses under the Chloé brand name. L'Amy group announced the extension of the licence agreement... Read More

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