mifashion

  1. Mars On Trend for Kids

    Michelle Hauschild | 26 April 2015

    So much has changed in a generation. Today’s parents spent their childhood in a world where mobile phones, computers, the internet and social media were non-existent. For today’s children, it is a markedly different environment. By the age of... Read More

  2. Setting the Trends at Mido 2015

    Melanie Kell | 26 March 2015

    Eyewear is moving into a post-vintage era with angular, sharp, volumous and textured frames the stand outs at the 45th Mido in Milan in early March. Milan is renowned for being the centre of European fashion and so it makes sense that this year the design lab ... Read More

  3. Niloca: Dare to Flair

    Melanie Kell | 26 March 2015

    Walk the halls of the world’s most influential eyewear shows and you’d be hard-pressed to find designs anything like Niloca… highly technical, beautifully creative and daringly different, eyewear borne from the marriage of two passionate... Read More

  4. Fleye Eyewear Beyond Lightweight and Comfortable

    Annette Estø | 26 February 2015

    Danish eyewear company Fleye – Fine Looking Eye – is taking the world by storm, winning multiple international awards with its featherlight frames in innovative colour combinations that are built for comfort, functionality and purpose. A former... Read More

  5. Frame & Lens Packages Give Your Sales an...

    Melanie Kell | 26 February 2015

    A highly competitive eyewear market demands a business savvy approach to retailing prescription glasses. Fortunately there are plenty of eyewear distributors out there that have their own lens laboratory or have partnered with independent labs to offer... Read More

  6. Questions? Call Ralph ic! berlin

    Melanie Kiell | 30 January 2015

    Ralph Anderl – founder of ic! berlin – has his personal phone number inscribed on the inside of every frame his company makes. It’s indicative of his philosophy for ic! berlin – he wants to be entirely approachable, like a medieval... Read More

  7. Get Smart for the Office

    Melanie Kell | 29 January 2015

    You’d have to agree… there’s nothing much harder than getting back into the swing of business following a long summer break at the beach. This February you can ease the pain by helping your patients choose a new look for the office with... Read More

  8. Hong Kong Optical Fair: Smart Glasses, Fashion...

    Todd Tai | 26 November 2014

    A massive 14,000 buyers from 99 countries travelled to attend the 22nd HKTDC Hong Kong Optical Fair, from the 5–7 November at the Hong Kong Convention and Exhibition Centre. The annual Fair is co-organised by the Hong Kong Trade Development Council... Read More

  9. 4Contra1 High Fashion with a Twist

    Melanie Kell | 26 November 2014

    The petite Spanish woman sitting in front of me at Silmo, among glass skulls adorned with brightly coloured eyewear, is Lucia Perez. She is the creative and entrepreneurial mind behind the brand 4Contra1, which is symbolised by the Celtic triskele, a... Read More

  10. Hip Frames for Cool Kids

    Melanie Kell | 26 November 2014

    Glasses – whether optical or sun – offer children significant developmental advantages.Children who require vision correction will benefit both in their educational and social development by wearing prescribed glasses. All children will benefit... Read More

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