mifashion

  1. Youth Eyewear Connecting with the iGeneration

    Melanie Kell | 24 May 2016

    Investing in eyewear for the iGeneration is a business strategy that will reap rewards in the short and long-term – both for your patients and your practice. Young people today, by their own admission, refer to themselves as the... Read More

  2. The Colour and Style of Paul Hueman Eyewear

    Melanie Kell | 24 May 2016

    Paul Hueman eyewear is all about colour and style. It’s designed for the fashion savvy –those who move with the trends and are keen to be seen wearing the very latest frames on the market. With new optical and sunglass collections released every... Read More

  3. Mido 2016: Never Ending Wonder

    Melanie Kell | 29 April 2016

    Mido 2016 has come and gone – another year, another extraordinary showcase of eyewear from Italy and around the world presented amid the most vibrant, enticing backdrop of the world’s fashion centre. The theme for Mido this February was... Read More

  4. The Yin & Yang of Blake Kuwahara

    Alan Saks and Melanie Kell | 29 April 2016

    There’s a distinctly pure and minimalist Japanese design sensibility about everything optometrist and eyewear designer Blake Kuwahara creates – from his logo to his frames and even the communication that surrounds his brand. Blake Kuwahara... Read More

  5. Vogue Eyewear: Accessible Fashion for the Eyes

    Melanie Kell | 24 March 2016

    Vogue is a name synonymous with high-end fashion. Vogue Eyewear makes fashion optical and sunglasses accessible for everyday consumers, with sun and optical frames for women at entry-level prices. Vogue Eyewear launched in 1973 to interpret the latest fashion ... Read More

  6. Asian Fit: Expanding Markets, Meeting...

    Melanie Kell | 24 March 2016

    The cheek structure of the Asian face has a flatter profile than that of a Caucasian face, while the bridge of the nose is less pronounced. These factors have a substantial impact on frame fit, the final position of wear, and when it comes to lenses, the... Read More

  7. Hong Kong Optical Fair Where Size Matters

    Jessica Chi | 27 January 2016

    The Hong Kong Optical Fair at the Hong Kong Convention and Exhibition Centre is always massive. Celebrating its 23rd year, the 2015 Fair in November was larger than ever, with 752 exhibitors spanning 25,888 square metres and attracting more than 14,700... Read More

  8. Leona Edmiston Eyewear for the Fashionista

    Melanie Kell | 27 January 2016

    Leona Edmiston is a name that’s been on every fashionista’s lips for well over 30 years, most recently in reference to the creative talent behind the eponymous Leona Edmiston dress empire. Leona Edmiston eyewear – sunglasses and optical... Read More

  9. Professional Eyewear Distinctly Stylish

    Melanie Kell | 27 January 2016

    There’s a lovely lightness about the new frames available for busy professionals this year. Fine lines, interesting combinations of acetates and metals, intricate yet subtle detailing and innovative technologies are setting these frames apart  from ... Read More

  10. Julbo Eyewear Soaring Great Heights

    Michelle Hauschild | 24 November 2015

    In the glory days of mountaineering, when explorers were scaling as-yet-unconquered peaks, a small French optical company found its niche supplying eye protection for mountaineers, or “glacier glasses” as they were known.Fast-forward to 2015, and... Read More

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