mifashion

  1. Look Out World, Europe is Back

    Melanie Kell | 23 June 2014

    European eyewear has always been exciting in its design and structural qualities. Now a renewed and united focus on design innovation could see the eyewear coming from this culturally-diverse continent claiming even more market share. Throughout history,... Read More

  2. All about Lifestyle: Understanding the Davidoff...

    Melanie Kell | 23 June 2014

    Luxury watches, fine writing instruments, exquisite leather and accessories, delicate fragrances, rich coffee, cognac… and eyewear. All of these are the modern trappings of wealth… and all are produced by Davidoff.mivision asked Eberhard... Read More

  3. The Cult of Celebrity

    Melanie Kell | 29 May 2014

    A small boy prefers to wear a business shirt just like his dad’s, a little girl slips on her mother’s heels, throws a handbag over her arm and prances through the living room. A dog sits at its master’s feet staring with intent into their... Read More

  4. Australian Eyewear- Fashioned by Mars

    Melanie Kell | 29 May 2014

    There’s no getting away from it, most young Australians love to be on-trend. Mars Fashion has been designed to meet that market. This locally owned eyewear brand of fashion sunnies and optical eyewear is produced in high volume with solid quality at an... Read More

  5. Vision Expo East: NYC Delivers

    mivision | 29 May 2014

    Buyers at VisionEast had the opportunity to take in every style of eyewear imaginable – from the world’s most sophisticated couture designers showcasing their wares in The Underground through to the trend setting frames and accessories in The... Read More

  6. Designing an Industry Eyewear in Korea

    Todd Tai | 27 May 2014

    Daegu is 240km from South Korea’s capital of Seoul and the heart of this country’s eyewear industry.Not surprising then that during April, over 30,000 people, including 1,500 international buyers, flocked to the EXCO – Daegu’s... Read More

  7. Adding Flex to Your Frame Sales

    mivision | 29 April 2014

    One of your customers bursts into your practice holding the remnants of her beloved pair of spectacles in one hand and the hand of her boy in her other. She goes to great lengths to explain how, in her rush to get out of the carpark, he (or she), sat on her... Read More

  8. The Business of Lisa Ho Eyewear

    Melanie Kell | 29 April 2014

    The first suit I ever bought, at the start of my career in the mid-80s, was designed by Lisa Ho. On a beginner’s wage it was unaffordable and so I put it on lay-by. When I eventually took it home from the boutique, I treated it with kid gloves. Over the ... Read More

  9. Cubik RXW Revolutionises the Wrap

    Melanie Kell | 29 April 2014

    At a time when sport frames are predominantly manufactured in Asia, one company is bucking the trend, manufacturing high quality wraps in the United Kingdom. mivision spoke to Ken Smith, the creative mind and business brain behind the Cubik project, about his ... Read More

  10. MIDO a magnet for the seriously hip

    Steven Edson, Photos: Markus Mansi | 29 April 2014

    Now in its 44th year, MIDO – the International Optics, Optometry and Ophthalmology Exhibition – continues to cement itself as the number one international showcase in the eyewear industry. Milan may be the main industrial, commercial and financial ... Read More

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