mifashion

  1. British Born & Bred Jai Kudo and J K London

    Michelle Hauschild | 26 May 2015

    Growing up with a successful artist as a mother, and a father who founded an optical store that would grow to become the single largest retail optical store in Europe, was there ever really any doubt that Caron Kraitt would one day become a successful optical ... Read More

  2. ODMA 2015 Connect and See It All

    Melanie Kell | 26 May 2015

    It is action stations for the exhibitors who are heading to Brisbane for ODMA 2015 from 3 to 5 July; the biennial event that aims to satiate independent optometrists with the latest sun and optical frames from around the world... So how can you make the most... Read More

  3. Mars On Trend for Kids

    Michelle Hauschild | 01 May 2015

    So much has changed in a generation. Today’s parents spent their childhood in a world where mobile phones, computers, the internet and social media were non-existent. For today’s children, it is a markedly different environment. By the age of... Read More

  4. Asian Fit Frames

    Melanie Kell | 30 April 2015

    Do many of your customers complain that their sunglasses rest on their cheeks or slide down the face? Increasingly frame manufacturers are adapting traditional designs to suit the face shape of Asian people. I had lunch with an old friend and colleague the... Read More

  5. Setting the Trends at Mido 2015

    Melanie Kell | 26 March 2015

    Eyewear is moving into a post-vintage era with angular, sharp, volumous and textured frames the stand outs at the 45th Mido in Milan in early March. Milan is renowned for being the centre of European fashion and so it makes sense that this year the design lab ... Read More

  6. Niloca: Dare to Flair

    Melanie Kell | 26 March 2015

    Walk the halls of the world’s most influential eyewear shows and you’d be hard-pressed to find designs anything like Niloca… highly technical, beautifully creative and daringly different, eyewear borne from the marriage of two passionate... Read More

  7. Fleye Eyewear Beyond Lightweight and Comfortable

    Annette Estø | 26 February 2015

    Danish eyewear company Fleye – Fine Looking Eye – is taking the world by storm, winning multiple international awards with its featherlight frames in innovative colour combinations that are built for comfort, functionality and purpose. A former... Read More

  8. Frame & Lens Packages Give Your Sales an...

    Melanie Kell | 26 February 2015

    A highly competitive eyewear market demands a business savvy approach to retailing prescription glasses. Fortunately there are plenty of eyewear distributors out there that have their own lens laboratory or have partnered with independent labs to offer... Read More

  9. Questions? Call Ralph ic! berlin

    Melanie Kiell | 30 January 2015

    Ralph Anderl – founder of ic! berlin – has his personal phone number inscribed on the inside of every frame his company makes. It’s indicative of his philosophy for ic! berlin – he wants to be entirely approachable, like a medieval... Read More

  10. Get Smart for the Office

    Melanie Kell | 29 January 2015

    You’d have to agree… there’s nothing much harder than getting back into the swing of business following a long summer break at the beach. This February you can ease the pain by helping your patients choose a new look for the office with... Read More

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