mifashion

  1. neubau: capturing the zeitgeist

    Melanie Kell | 26 August 2016

    Walk through the streets of Neubau district in Vienna, and you’ll find yourself surrounded by everything that’s creative, contemporary and fashionable: from cosy cafés to buzzing restaurants, from sleek photography studios to exclusive... Read More

  2. Rxable Sunglass Programs: Put a Spring in your...

    Melanie Kell | 26 August 2016

    Spring, beautiful spring. The season we all look forward to following the crazy winter chill. Time to pack away the winter woollies and get outside. To let the sun’s rays warm you through, to jump on the bike, take an early dip in the ocean, and tidy up ... Read More

  3. Designed in Europe

    Melanie Kell | 27 July 2016

    There’s something very beautiful about eyewear that’s designed in Europe. Elegant shapes are perfectly balanced with bold and brilliant colours, textures are considered, finishes refined. These are the subtle differences that… well…... Read More

  4. Revo Adventure Gives Back

    Melanie Kell | 24 July 2016

    The Revo collection is designed for the technically minded; for those who pay attention to detail and are aware of the differences that detail can make to quality of vision when you’re forced out on a limb. This US Brand, established in 1985, offers an... Read More

  5. Brendel: Feminine Individuality

    Melanie Kell | 28 June 2016

    Brendel is created by women for women. Part of the Eschenbach stable of brands, Brendel is modern and sophisticated, designed to highlight the natural beauty of the feminine face. Women are at the heart of all that Brendel stands for. Established in 2003,... Read More

  6. Youth Eyewear Connecting with the iGeneration

    Melanie Kell | 24 May 2016

    Investing in eyewear for the iGeneration is a business strategy that will reap rewards in the short and long-term – both for your patients and your practice. Young people today, by their own admission, refer to themselves as the... Read More

  7. The Colour and Style of Paul Hueman Eyewear

    Melanie Kell | 24 May 2016

    Paul Hueman eyewear is all about colour and style. It’s designed for the fashion savvy –those who move with the trends and are keen to be seen wearing the very latest frames on the market. With new optical and sunglass collections released every... Read More

  8. Mido 2016: Never Ending Wonder

    Melanie Kell | 29 April 2016

    Mido 2016 has come and gone – another year, another extraordinary showcase of eyewear from Italy and around the world presented amid the most vibrant, enticing backdrop of the world’s fashion centre. The theme for Mido this February was... Read More

  9. The Yin & Yang of Blake Kuwahara

    Alan Saks and Melanie Kell | 29 April 2016

    There’s a distinctly pure and minimalist Japanese design sensibility about everything optometrist and eyewear designer Blake Kuwahara creates – from his logo to his frames and even the communication that surrounds his brand. Blake Kuwahara... Read More

  10. Vogue Eyewear: Accessible Fashion for the Eyes

    Melanie Kell | 24 March 2016

    Vogue is a name synonymous with high-end fashion. Vogue Eyewear makes fashion optical and sunglasses accessible for everyday consumers, with sun and optical frames for women at entry-level prices. Vogue Eyewear launched in 1973 to interpret the latest fashion ... Read More

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