mifashion

  1. The Pada Influence

    Melanie Kell | 27 October 2017

    The Prada story is a remarkable one of growth and influence across all spheres of life, from haute couture to accessories and eyewear, from sports to the arts and even confectionery. The Prada brand is one that’s synonymous with all things luxury.... Read More

  2. Up and At It – Sports & Adventure Eyewear

    Melanie Kell | 27 October 2017

    When it comes to sports and adventure eyewear, nothing beats comfort, durability and the ability for the frame to stay in place under pressure. This ever expanding eyewear category is as innovative as it is lucrative. The athleisure trend has turned workout... Read More

  3. Ageing in Style – Eyewear for a Booming Market

    Melanie Kell | 03 October 2017

    The ‘age-positive’ movement is taking Australia by storm. No longer are the over 50s feeling invisible, instead baby boomers are out in force, with pride, style and individuality. Can you offer what they’re demanding? It’s all about... Read More

  4. ThinOptics: Stick Anywhere, Go Everywhere Glasses

    Melanie Kell | 03 October 2017

    A quality pair of readymade readers will never be ideal for all day every day, however they are a convenience your patients will thank you for when they forget their prescription specs. Ever reached for your glasses to find you left them behind…... Read More

  5. Time to Put Some SPINE Into Your Practice

    Melanie Kell | 29 August 2017

    Spine is an entirely new concept in eyewear that comfortably and gently grips to the face. Designed for your most active spectacle wearing patients, this frame lets them get on with the job without losing their focus. I well remember trying Spine eyewear on... Read More

  6. Designed in Europe

    Melanie Kell | 28 July 2017

    Europe is renowned for designing beautiful eyewear – jewels for the face that enhance the wearer’s appearance, fill them with personal confidence and provide lasting, comfortable vision. Great design is innovative, minimalist, functional, timeless ... Read More

  7. Cocoa Mint, the Rising Star of British Eyewear

    Melanie Kell | 28 July 2017

    When two intelligent sisters pooled their talents – one with expertise in optometry, the other with expertise in accounting – it was only natural that an award winning company would ensue. Eyespace was born, and within it, the brand Cocoa Mint;... Read More

  8. Safilo: Proudly Italian Savoir Faire

    Melanie Kell | 26 June 2017

    Safilo is an Italian company that’s steeped in history, yet sits at the forefront of eyewear design, manufacturing, marketing and distribution. Safilo was established back in 1934 by Guglielmo Tabacchi, following his acquisition of a frame and lens... Read More

  9. ODMA17 – Driving Fashion

    Melanie Kell | 26 June 2017

    The very latest in fashion eyewear will be on show at ODMA17, the Australian optical industry’s key buying event, which runs from Friday 7 to Sunday 9 July at the Sydney International Convention Centre. Searching out the latest styles in sun and optical ... Read More

  10. De Rigo

    Melanie Kell | 29 May 2017

    De Rigo is an Italian company with a strong hold on the global market. Its house brands are none other than Police, Sting, Lozza and Lozza Sartoriale. It has licences to design, manufacture and distribute eyewear for a stable of luxury brands including... Read More

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