mifashion

1. Salomon: By Athletes, For Athletes

   Melanie Kell | 01 February 2012

   Next month (March), some of the best skiers and snowboarders on the planet will battle it out at the 2012 Salomon Extreme Freeride Championships in Taos – one of a handful of elite Freeride events around the world. The event sponsor, Salomon, is... Read More

   

2. Serious Frames for the Urban Professional

   Melanie Kell | 01 February 2012

   One of the most exciting aspects about the more relaxed dress code in today’s office environment is the freedom it has given people to express themselves through their eyewear. We used to expect to see the creative department wearing the more out-there... Read More

   

3. Silmo: Where Trends, Optoms and Suppliers Meet

   Melanie Kell and Photography: Todd Tai, Marek Wojt | 01 December 2011

   Normal 0 MicrosoftInternetExplorer4 (Click here to see more photos from this event) Silmo is one of the world's most revered eyewear fairs. For Australian optical retailers, designers and manufacturers, this glamorous annual event provides an exciting... Read More

   

4. Rx-able Sunglasses: Vision Comfort and Styling

   Melanie Kell | 01 December 2011

   Rapid advances in technology and manufacturing capabilities mean your customers can now choose from a vast array of Rx-able sunglasses that combine absolute protection with optimum vision, total comfort and sensational styling. You'll be familiar with "Slip,... Read More

   

5. One for the Road: Serengeti

   Melanie Kell | 01 December 2011

   Serengeti lens technology adapts to the changing conditions of every day in no every day way - even the Pope has a penchant for this stylish Italian brand. Serengeti's most famous fans is rumoured to be Pope Benedict XVI. The Bavarian leader of the Catholic... Read More

   

6. CIOF: A Brave New World of Eyewear

   Melanie Kell | 27 October 2011

   Rapidly increasing wealth and awareness of prestige brands is driving demand for high-end products, as well as lower priced frames, in China. From diamond-encrusted solid gold frames to plastic fantastic and even velvet, it was all on show at China's... Read More

   

7. Quirks, Colour & Creativity Eyewear for Kids

   mivision | 27 October 2011

   If there's one thing for sure about kids, it's that they know what they want - and when it comes to eyewear, they won't settle for anything less. Just as well then that the latest collection of kids' specs is overflowing with quirks, colours and creative... Read More

   

8. London Calling

   Melanie Kell | 05 October 2011

   Robert William Morris is the main force and creative spirit behind the strikingly stylish UK eyewear label William Morris. More English than the English, the founder of William Morris is stylish, gently spoken and passionate about his 'Family Affair' - a... Read More

   

9. Technology Behind the Eyewear Behind the Wheel

   Melanie Kell | 05 October 2011

   In a country where a drive from one city to the next can take days and thousands of kilometres through extremes of weather, you'd think every person behind the wheel would be wearing driving eyewear, yet, it only accounts for about 8 per cent of all spectacle ... Read More

   

10. A Japanese Frame Designing Odyssey

    Murray O’Brien | 27 August 2011

    With a population of around 126 million people and about 80 per cent of the population requiring an optical correction, it is little wonder that Japan has created a unique optical culture of its own. Murray O'Brien visited the unique city of Sabae where 95... Read More