mifashion

  1. Lightec Light on the Face; Heavy on Awards

    Melanie Kell | 26 September 2014

    The French owned eyewear brand Lightec has been internationally lauded and awarded for its simple yet highly technical construction, sophisticated design and comfort. mivision spoke to Lightec’s lead designer, Jean-Baptiste Bouvier to gain an... Read More

  2. Adventure into Sports Eyewear

    Melanie Kell | 26 September 2014

    Performance eyewear needs to be ultra-tough, flexible and comfortable. It needs to offer the extreme athlete optimal vision and protect from UVA/UVB rays. Lightweight, heat resistant and ergonomically designed to fit without slip… and it needs to look... Read More

  3. Rxable Sunglasses Making Sales in the Lucky...

    Melanie Kell | 23 August 2014

    Many of the 61 per cent of people living in Australia and New Zealand, who require vision correction, could do with a pair of prescription sunglasses. For young and old, active or sedentary, the advantages of having a pair of Rxable sunglasses are obvious.... Read More

  4. Safilo Celebrates 80 Years

    Melanie Kell | 23 August 2014

    As Safilo celebrates 80 years, we look back on how this Italian company has grown to be one of the world’s largest manufacturers of luxury, fashion and sports eyewear, selling to over 80,000 retail stores across the globe. When Australia’s own... Read More

  5. The Secret Behind Quality Polarised Sunglasses

    Melanie Kell | 29 July 2014

    Spring is just around the corner and as optical retailers it’s time to give consideration to the summer collections you’re going to promote to your customers next season. With their ability to block blinding glare polarised sunglasses come into... Read More

  6. Getting it Right BRV Moves into Optical

    Melanie Kell | 29 July 2014

    Having established a successful Australian collection of polarised sunglasses for women and men, BRV designer Gisu Mobarhani has taken the bold step to develop her inaugural optical collection. mivision spoke to Gisu about her background in design, her drive... Read More

  7. Look Out World, Europe is Back

    Melanie Kell | 23 June 2014

    European eyewear has always been exciting in its design and structural qualities. Now a renewed and united focus on design innovation could see the eyewear coming from this culturally-diverse continent claiming even more market share. Throughout history,... Read More

  8. All about Lifestyle: Understanding the Davidoff...

    Melanie Kell | 23 June 2014

    Luxury watches, fine writing instruments, exquisite leather and accessories, delicate fragrances, rich coffee, cognac… and eyewear. All of these are the modern trappings of wealth… and all are produced by Davidoff.mivision asked Eberhard... Read More

  9. The Cult of Celebrity

    Melanie Kell | 29 May 2014

    A small boy prefers to wear a business shirt just like his dad’s, a little girl slips on her mother’s heels, throws a handbag over her arm and prances through the living room. A dog sits at its master’s feet staring with intent into their... Read More

  10. Australian Eyewear- Fashioned by Mars

    Melanie Kell | 29 May 2014

    There’s no getting away from it, most young Australians love to be on-trend. Mars Fashion has been designed to meet that market. This locally owned eyewear brand of fashion sunnies and optical eyewear is produced in high volume with solid quality at an... Read More

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