mifashion

  1. Jumping Jellybeans! Eyewear for Kids

    Melanie Kell | 25 November 2016

    Little kids, big kids, they’re all the same – fast, furious, fun… and a whole lot of trouble when it comes to eyewear. With such a colourful assortment of frames to choose from, how can you help them find their favourites? My 15-year old... Read More

  2. Police on Target for the Future

    Melanie Kell | 25 November 2016

    The Italian lifestyle brand Police is synonymous with daring, metropolitan street style. Thirty-three years young, this bold and defiant brand is remains a family owned brand and its sunglasses and spectacles are distributed to 100 countries worldwide.... Read More

  3. Vuarnet: Lens Precision Meets Style

    Melanie Kell | 28 October 2016

    As Vuarnet prepares to celebrate 60 years, mivision spoke to the company’s CEO Lional Giraud and Artistic Director Christophe Pillet about this French brand’s heritage, style and unwavering commitment to manufacturing eyewear with high-end mineral ... Read More

  4. On the Road Again – Frames for Behind the Wheel

    Melanie Kell | 28 October 2016

    It goes without saying (but we’ll say it anyway), good vision is essential for safe driving. Lenses are an essential part of the equation but so too is the frame design. Even a small loss of vision can affect a person’s ability to drive safely and ... Read More

  5. Mersey Beat

    Melanie Kell | 28 September 2016

    The Liverpool Beat music scene of the early 1960s lives on in Mersey Beat, an entirely new eyewear brand developed in Australia that is designed to pique the interest of the fashion forward and young at heart. It was the pop culture of the1960s that inspired... Read More

  6. Living the Dream: Eyewear for Ageing Australians

    Melanie Kell | 28 September 2016

    Looking for a massive audience to target? Try the baby boomers. There are five million of them in Australia, with an average age of 59, plus we have 2.4 million seniors with an average age of 76. Fourty-nine per cent of baby boomers and 80 per cent of seniors ... Read More

  7. neubau: capturing the zeitgeist

    Melanie Kell | 26 August 2016

    Walk through the streets of Neubau district in Vienna, and you’ll find yourself surrounded by everything that’s creative, contemporary and fashionable: from cosy cafés to buzzing restaurants, from sleek photography studios to exclusive... Read More

  8. Rxable Sunglass Programs: Put a Spring in your...

    Melanie Kell | 26 August 2016

    Spring, beautiful spring. The season we all look forward to following the crazy winter chill. Time to pack away the winter woollies and get outside. To let the sun’s rays warm you through, to jump on the bike, take an early dip in the ocean, and tidy up ... Read More

  9. Designed in Europe

    Melanie Kell | 27 July 2016

    There’s something very beautiful about eyewear that’s designed in Europe. Elegant shapes are perfectly balanced with bold and brilliant colours, textures are considered, finishes refined. These are the subtle differences that… well…... Read More

  10. Revo Adventure Gives Back

    Melanie Kell | 24 July 2016

    The Revo collection is designed for the technically minded; for those who pay attention to detail and are aware of the differences that detail can make to quality of vision when you’re forced out on a limb. This US Brand, established in 1985, offers an... Read More

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