mifashion

  1. Jos. Eschenbach Homage to the Founder

    Melanie Kell | 26 August 2015

    Jos. Eschenbach spectacles by Eschenbach Optik are typically German. Clean of line, subtle in colour and precise in the manufacture, these frames represent design that is both elegant and timeless.New to the market (Jos. Eschenbach launched in January 2015),... Read More

  2. MDeyes Presents Optometry Giving Sight with...

    mivision | 16 August 2015

    Optometry Giving Sight was thrilled to receive a cheque of AU$5,500 from MDeyes while at ODMA 2015. The donation was the result of a collaboration between the two companies, instigated at Australian Vision Conference in April 2014, when MDeyes launched its... Read More

  3. ODMA 2015: Setting the Scene for Independent...

    Michael Jacobs | 29 July 2015

    ODMA returned to Brisbane for only the second time, achieving a successful balance of exhibitor displays, education, entertainment and awards for all sectors of the independent optometry industry. In many respects the success or otherwise of ODMA is a... Read More

  4. Rodenstock Flying High

    mivision | 28 July 2015

    Demonstrating its renewed commitment to the Australian independent optometry market, German powerhouse Rodenstock was a standout at ODMA 2015. Mr. Oliver Kastalio, CEO and Chairman of the Executive Board of Rodenstock, travelled from Munich to attend ODMA to... Read More

  5. Zac Posen: Taking on the Universe

    Melanie Kell | 24 June 2015

    When Zac Posen made a gown for Naomi Campbell, the fashion world took notice. Posen was just 21 and yet to complete his studies at Central Saint Martins College of Art and Design in London. That was back in 2000. Now, barely 15 years later, the New Yorker... Read More

  6. Bold & Bright: Preparing for Summer Eyewear

    Melanie Kell | 24 June 2015

    What better way to focus your customer’s attention and lift their spirits than by filling the windows this spring with optical and sun frames that are bold, bright... and even brazen. You know that time of year – when the days get longer,... Read More

  7. British Born & Bred Jai Kudo and J K London

    Michelle Hauschild | 26 May 2015

    Growing up with a successful artist as a mother, and a father who founded an optical store that would grow to become the single largest retail optical store in Europe, was there ever really any doubt that Caron Kraitt would one day become a successful optical ... Read More

  8. ODMA 2015 Connect and See It All

    Melanie Kell | 26 May 2015

    It is action stations for the exhibitors who are heading to Brisbane for ODMA 2015 from 3 to 5 July; the biennial event that aims to satiate independent optometrists with the latest sun and optical frames from around the world... So how can you make the most... Read More

  9. Mars On Trend for Kids

    Michelle Hauschild | 01 May 2015

    So much has changed in a generation. Today’s parents spent their childhood in a world where mobile phones, computers, the internet and social media were non-existent. For today’s children, it is a markedly different environment. By the age of... Read More

  10. Asian Fit Frames

    Melanie Kell | 30 April 2015

    Do many of your customers complain that their sunglasses rest on their cheeks or slide down the face? Increasingly frame manufacturers are adapting traditional designs to suit the face shape of Asian people. I had lunch with an old friend and colleague the... Read More

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