mifashion

  1. Hong Kong Optical Fair Where Size Matters

    Jessica Chi | 27 January 2016

    The Hong Kong Optical Fair at the Hong Kong Convention and Exhibition Centre is always massive. Celebrating its 23rd year, the 2015 Fair in November was larger than ever, with 752 exhibitors spanning 25,888 square metres and attracting more than 14,700... Read More

  2. Leona Edmiston Eyewear for the Fashionista

    Melanie Kell | 27 January 2016

    Leona Edmiston is a name that’s been on every fashionista’s lips for well over 30 years, most recently in reference to the creative talent behind the eponymous Leona Edmiston dress empire. Leona Edmiston eyewear – sunglasses and optical... Read More

  3. Professional Eyewear Distinctly Stylish

    Melanie Kell | 27 January 2016

    There’s a lovely lightness about the new frames available for busy professionals this year. Fine lines, interesting combinations of acetates and metals, intricate yet subtle detailing and innovative technologies are setting these frames apart  from ... Read More

  4. Julbo Eyewear Soaring Great Heights

    Michelle Hauschild | 24 November 2015

    In the glory days of mountaineering, when explorers were scaling as-yet-unconquered peaks, a small French optical company found its niche supplying eye protection for mountaineers, or “glacier glasses” as they were known.Fast-forward to 2015, and... Read More

  5. Tuff Stuff Getting into Kids’ Eyewear

    Melanie Kell | 24 November 2015

    When it comes to how they look, most kids are committed to fitting in with the crowd, looking cool and feeling ready to cope with whatever the playground throws at them. Keeping on trend eyewear on display in store and in the window will make sure... Read More

  6. Wow! Silmo 2015

    Alan Saks | 27 October 2015

    If Woodstock was three days of peace, love and music, then Silmo is the fashion eyewear equivalent, with an extra day for more fashion and more fun. Silmo is quite simply an overwhelming exposition. Over 34,000 professionals, encompassing one hundred... Read More

  7. carter bond: disruptive eyewear

    Melanie Kell | 27 October 2015

    Carter Bond is a brand that was a long time in the making, but well worth the wait. Created by Australian eyewear icon Jonathan Hennessy Sceats, it is inspired by industrial architecture and characterised by artistic wood finishes. The brand name,... Read More

  8. Bring It On The Fashion Behind Sports Eyewear

    Melanie Kell | 27 October 2015

    There’s no doubt about it, Australia is a sporting nation. But sports can be dangerous, especially for the eyes, and often eye injuries can lead to permanent vision loss. So how can you protect your sporting patients from eye damage, give them the best... Read More

  9. Frame Fashion for the 21st Century Adult

    Melanie Kell | 29 September 2015

    Adults in the 21st Century are educated, affluent and ever-growing in buying power. They are in touch with the fashion trends and interested in new technology. They look for value but they’re prepared to pay for quality. How can you best meet their... Read More

  10. Charles Stone A Little Bit Naughty, A Little Bit...

    Melanie Kell | 28 September 2015

    The Charles Stone New York collection colour palette is truly head turning, developed to appeal to the creative individuals who have embraced this delightfully fun brand. I caught up with creator Robert William Morris when he was in Sydney to talk about his... Read More

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