mifashion

  1. Urban Street Style – HUMPHREY'S Eyewear

    Melanie Kell | 28 April 2017

    HUMPHREY'S eyewear is an international brand that's synonymous with unconventional looks inspired by urban chic street style. Led by creative head, Andreas Diehl, this is a brand that surprises and inspires individuality and change. mivision spoke to Diehl... Read More

  2. Safarro: the Story of an Italian Journey

    Melanie Kell | 26 March 2017

    Safarro means ‘a journey’ in a nomadic language. It’s a beautiful sounding word with a romantic connotation that struck a chord with entrepreneur Nancy Black and stayed with her until she found a way to use it. Safarro Eyewear was the... Read More

  3. Presentation Is Everything!

    Alan Saks | 26 March 2017

    It doesn’t take much time and effort to do a superb job of presentation. Once the systems are in place, it simply becomes routine. Coupled with proper staff training, this can make a big difference to the success of your practice. Yet too often, we see... Read More

  4. Silmo – Bringing Paris to Sydney

    Melanie Kell | 28 February 2017

    Silmo Sydney will break new ground from 9–11 March when the best of Australian and international brands step up to showcase their sun and optical frames, many for the very first time. The world of eyewear comes to Australia next month when Silmo Sydney... Read More

  5. Anne et Valentin Respect for Personality

    Melanie Kell | 28 February 2017

    Anne et Valentin eyewear was created by two French ‘lovebirds’ – Anne and Valentin – who shared a passion for design and expertise in optometry. Created with specific personalities in mind, Anne et Valentin pushes the boundaries of... Read More

  6. Stepper – A Powerful Presence in Professional...

    Melanie Kell | 30 January 2017

    In 2015 the German eyewear company Stepper joined forces with Zeiss to create Zeiss branded eyewear. The company’s founder, Hans Stepper, says the move was a positive one for the company, allowing it to expand its market with a two pronged branding... Read More

  7. Hong Kong High Fashion

    Melanie Kell | 30 January 2017

    High fashion, personalised 3D and floating frames were just some of the highlights on display for more than 15,000 buyers who travelled to this year’s HKTDC Hong Kong Optical Fair from 9 – 11 November. Organised by the Hong Kong Trade Development... Read More

  8. Let’s Get Professional

    Melanie Kell | 29 January 2017

    Help your patients fire up for the new year of business with a new pair of specs that will make them look and feel better from both sides of the lens. Let’s face it. We all feel a little dreary coming back to work after the Christmas break. Getting... Read More

  9. Jumping Jellybeans! Eyewear for Kids

    Melanie Kell | 25 November 2016

    Little kids, big kids, they’re all the same – fast, furious, fun… and a whole lot of trouble when it comes to eyewear. With such a colourful assortment of frames to choose from, how can you help them find their favourites? My 15-year old... Read More

  10. Police on Target for the Future

    Melanie Kell | 25 November 2016

    The Italian lifestyle brand Police is synonymous with daring, metropolitan street style. Thirty-three years young, this bold and defiant brand is remains a family owned brand and its sunglasses and spectacles are distributed to 100 countries worldwide.... Read More

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