mifashion

  1. Designed in Europe

    Melanie Kell | 28 July 2017

    Europe is renowned for designing beautiful eyewear – jewels for the face that enhance the wearer’s appearance, fill them with personal confidence and provide lasting, comfortable vision. Great design is innovative, minimalist, functional, timeless ... Read More

  2. Cocoa Mint, the Rising Star of British Eyewear

    Melanie Kell | 28 July 2017

    When two intelligent sisters pooled their talents – one with expertise in optometry, the other with expertise in accounting – it was only natural that an award winning company would ensue. Eyespace was born, and within it, the brand Cocoa Mint;... Read More

  3. Safilo: Proudly Italian Savoir Faire

    Melanie Kell | 26 June 2017

    Safilo is an Italian company that’s steeped in history, yet sits at the forefront of eyewear design, manufacturing, marketing and distribution. Safilo was established back in 1934 by Guglielmo Tabacchi, following his acquisition of a frame and lens... Read More

  4. ODMA17 – Driving Fashion

    Melanie Kell | 26 June 2017

    The very latest in fashion eyewear will be on show at ODMA17, the Australian optical industry’s key buying event, which runs from Friday 7 to Sunday 9 July at the Sydney International Convention Centre. Searching out the latest styles in sun and optical ... Read More

  5. De Rigo

    Melanie Kell | 29 May 2017

    De Rigo is an Italian company with a strong hold on the global market. Its house brands are none other than Police, Sting, Lozza and Lozza Sartoriale. It has licences to design, manufacture and distribute eyewear for a stable of luxury brands including... Read More

  6. Finding Your Groove in Teen Eyewear

    Melanie Kell | 29 May 2017

    Eaves-drop on teens in conversation and you’ll find there’s a lot of talk about the ‘popular groups’. Some kids are already in the group, others are aspiring to get there and still others are highly critical of its members –... Read More

  7. Urban Street Style – HUMPHREY'S Eyewear

    Melanie Kell | 28 April 2017

    HUMPHREY'S eyewear is an international brand that's synonymous with unconventional looks inspired by urban chic street style. Led by creative head, Andreas Diehl, this is a brand that surprises and inspires individuality and change. mivision spoke to Diehl... Read More

  8. Safarro: the Story of an Italian Journey

    Melanie Kell | 26 March 2017

    Safarro means ‘a journey’ in a nomadic language. It’s a beautiful sounding word with a romantic connotation that struck a chord with entrepreneur Nancy Black and stayed with her until she found a way to use it. Safarro Eyewear was the... Read More

  9. Presentation Is Everything!

    Alan Saks | 26 March 2017

    It doesn’t take much time and effort to do a superb job of presentation. Once the systems are in place, it simply becomes routine. Coupled with proper staff training, this can make a big difference to the success of your practice. Yet too often, we see... Read More

  10. Silmo – Bringing Paris to Sydney

    Melanie Kell | 28 February 2017

    Silmo Sydney will break new ground from 9–11 March when the best of Australian and international brands step up to showcase their sun and optical frames, many for the very first time. The world of eyewear comes to Australia next month when Silmo Sydney... Read More

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