mifashion

  1. Stepper – A Powerful Presence in Professional...

    Melanie Kell | 30 January 2017

    In 2015 the German eyewear company Stepper joined forces with Zeiss to create Zeiss branded eyewear. The company’s founder, Hans Stepper, says the move was a positive one for the company, allowing it to expand its market with a two pronged branding... Read More

  2. Hong Kong High Fashion

    Melanie Kell | 30 January 2017

    High fashion, personalised 3D and floating frames were just some of the highlights on display for more than 15,000 buyers who travelled to this year’s HKTDC Hong Kong Optical Fair from 9 – 11 November. Organised by the Hong Kong Trade Development... Read More

  3. Let’s Get Professional

    Melanie Kell | 29 January 2017

    Help your patients fire up for the new year of business with a new pair of specs that will make them look and feel better from both sides of the lens. Let’s face it. We all feel a little dreary coming back to work after the Christmas break. Getting... Read More

  4. Jumping Jellybeans! Eyewear for Kids

    Melanie Kell | 25 November 2016

    Little kids, big kids, they’re all the same – fast, furious, fun… and a whole lot of trouble when it comes to eyewear. With such a colourful assortment of frames to choose from, how can you help them find their favourites? My 15-year old... Read More

  5. Police on Target for the Future

    Melanie Kell | 25 November 2016

    The Italian lifestyle brand Police is synonymous with daring, metropolitan street style. Thirty-three years young, this bold and defiant brand is remains a family owned brand and its sunglasses and spectacles are distributed to 100 countries worldwide.... Read More

  6. Vuarnet: Lens Precision Meets Style

    Melanie Kell | 28 October 2016

    As Vuarnet prepares to celebrate 60 years, mivision spoke to the company’s CEO Lional Giraud and Artistic Director Christophe Pillet about this French brand’s heritage, style and unwavering commitment to manufacturing eyewear with high-end mineral ... Read More

  7. On the Road Again – Frames for Behind the Wheel

    Melanie Kell | 28 October 2016

    It goes without saying (but we’ll say it anyway), good vision is essential for safe driving. Lenses are an essential part of the equation but so too is the frame design. Even a small loss of vision can affect a person’s ability to drive safely and ... Read More

  8. Mersey Beat

    Melanie Kell | 28 September 2016

    The Liverpool Beat music scene of the early 1960s lives on in Mersey Beat, an entirely new eyewear brand developed in Australia that is designed to pique the interest of the fashion forward and young at heart. It was the pop culture of the1960s that inspired... Read More

  9. Living the Dream: Eyewear for Ageing Australians

    Melanie Kell | 28 September 2016

    Looking for a massive audience to target? Try the baby boomers. There are five million of them in Australia, with an average age of 59, plus we have 2.4 million seniors with an average age of 76. Fourty-nine per cent of baby boomers and 80 per cent of seniors ... Read More

  10. neubau: capturing the zeitgeist

    Melanie Kell | 26 August 2016

    Walk through the streets of Neubau district in Vienna, and you’ll find yourself surrounded by everything that’s creative, contemporary and fashionable: from cosy cafés to buzzing restaurants, from sleek photography studios to exclusive... Read More

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