mibusiness

1. Managers Must be Made To Measure

   John Lees | 01 February 2012

   It’s all very well measuring your team’s performance – but what about your own? Sometimes it’s a good idea to step back and review your leadership qualities, and in doing so, determine whether your team is receiving the support they... Read More

   

2. Practical Considerations for Practice Finance

   Barry Lanesman | 01 December 2011

   Whether you're considering applying for finance, an overdraft, a mortgage - or establishing a term deposit - there are options to help you maximise your financial position. When assessing the finance needs of your practice it is important to consider the... Read More

   

3. The True Measure of a Team…

   John Lees | 01 December 2011

   If someone in your team is performing at a disappointing, unacceptable level when it comes to service and results, you need to ask, 'why are they failing, and what can be done to give them a helping hand...or perhaps the boot?' Using the word 'measure', it is ... Read More

   

4. The Power of Giving Knowledge

   John Lees | 27 October 2011

   As an eye care professional, you can keep your knowledge to yourself or share it with your customers. Taking the latter approach will help your customers understand the eye care options available to them and win their loyalty… which in the end will... Read More

   

5. Your (Digital) Optical Toolkit

   Melanie Kell | 27 October 2011

   Gone are the days of simply listing in the local business directory and sending out a direct mail to generate business for the year. Today, there are many more options to marketing, and for those who get it right, more opportunities than ever before. Best of... Read More

   

6. Retail Secrets: The Look of Success

   Melanie Kell | 27 October 2011

   In the competitive world of optical retailing, success is as much about implementing a clever retailing strategy as it is about providing professional eye care services... and a clever retailing strategy is as much about presenting a strong sales pitch as it... Read More

   

7. An Integrated Online Approach

   Melanie Kell | 05 October 2011

   In today's global economy your customer base can be as big as you like... it's simply a matter of supporting your practice presence with an integrated online approach that takes advantage of a traditional website combined with social networking. Recent... Read More

   

8. Managing Emotional Patients

   Sophia Gerritsma, Debbie Lee and Jonathan Miu Jona | 05 October 2011

   As an optometrist, you will encounter patients now and again who are stressed, emotional or who even appear unstable. The ability to recognise symptoms of stress, and how to deal with it, whilst knowing your legal obligations can help you manage even your... Read More

   

9. Cash is King

   Mark Cushway | 05 October 2011

   Following the financial crises the investment world is a different place. With cash becoming more active in the push for returns, it is now considered ‘King’ Some market commentators argue that the resources boom is protecting the Australian... Read More

   

10. Personal Brand: Will Yours Haunt or Enhance Your...

    Melanie Kell | 27 August 2011

    In the age of the digital tattoo, what you contribute to social networking sites today will impact your personal brand for life... so it's well worth thinking about how you want to be perceived in your personal and professional life before you hit the... Read More