mibusiness

  1. Breaking Up Is Hard To Do

    Mark Overton | 28 July 2015

    When Neil Sedaka wrote the song Breaking Up is Hard to Do back in 1962 I don’t think he had optometry partnerships in mind. However, the messages of his song ring true for the profession… yes there is much to be learned by delving back into those ... Read More

  2. Is Your Customer Turned On?

    Shivana Shankar | 28 July 2015

    “Create an experience” – we’ve all heard it said, but are we really doing it? Customers are curious and retailers need to display their stores in an experimental and interactive manner. Not only will this provide an unforgettable... Read More

  3. Owning the Role of Leader

    Rachael Pickworth | 24 June 2015

    A successful manager is focused on their team. They can communicate a vision, they can lead and they can direct and manage. In doing so, a successful manager will generate outstanding performance. So how do you become a successful manager? I was recently... Read More

  4. How to Become a Conscious Business Leader

    Carolyn Tate | 26 May 2015

    Conscious Marketing is not about corporate social responsibility or philanthropy. It’s about building something so fundamentally good and compelling into the heart of your business, your products and services that people simply want to join your tribe... Read More

  5. Get Planning for the Year End

    Melanie Kell | 26 May 2015

    As the end of the financial year looms, it seems sensible to minimise your taxable income. But that’s not necessarily the best idea. In fact, there’s a significant difference between minimising your income and managing it, according to Stafford... Read More

  6. The Counter-Culture of Seeking Feedback

    Rachael Pickworth | 30 April 2015

    Say the word ‘feedback’ and you get an immediate reaction. Whether it’s the challenge of giving it or receiving it, feedback is tricky territory all too often avoided. The problem is that without quality feedback to confirm strengths and... Read More

  7. Optical Accessories Add Value, Grow Sales

    Melanie Kell | 30 April 2015

    Optical accessories may take up a small space in your storeroom and in your display cabinets but make a big deal of them and they can become a powerful tool in the sales process that adds value, extends product life and builds customer loyalty. When walking... Read More

  8. Target Your Practice Success

    Melanie Kell | 26 March 2015

    Most optometry practices can cover their costs, even bring in a profit, with just the basic business know-how. But how much difference could you make to your practice profitability by taking a strategic approach to crunching the numbers? Once upon a time, a... Read More

  9. A Conscious Approach to Marketing

    Melanie Kell | 26 March 2015

    At certain points in your life, it’s wise to take a step back, to reflect on why you went down the career path you did... what you dreamed would come of it... and whether those dreams are being fulfilled. Marketing consultant Carolyn Tate did exactly... Read More

  10. Taking Leaders to the Next Level

    Melanie Kell | 26 February 2015

    Rachael Pickworth is extremely passionate about leaders in business aligning their work to their passions, being highly engaged and using their position to inspire and engage others to bring out their best. For more than 13 years, Rachael Pickworth has worked ... Read More

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