1. Target Your Practice Success

    Melanie Kell | 26 March 2015

    Most optometry practices can cover their costs, even bring in a profit, with just the basic business know-how. But how much difference could you make to your practice profitability by taking a strategic approach to crunching the numbers? Once upon a time, a... Read More

  2. A Conscious Approach to Marketing

    Melanie Kell | 26 March 2015

    At certain points in your life, it’s wise to take a step back, to reflect on why you went down the career path you did... what you dreamed would come of it... and whether those dreams are being fulfilled. Marketing consultant Carolyn Tate did exactly... Read More

  3. Taking Leaders to the Next Level

    Melanie Kell | 26 February 2015

    Rachael Pickworth is extremely passionate about leaders in business aligning their work to their passions, being highly engaged and using their position to inspire and engage others to bring out their best. For more than 13 years, Rachael Pickworth has worked ... Read More

  4. Little Things Add Up to Success

    Mark Overton | 26 January 2015

    It would be nice if there was just one simple solution to all our practice problems… a magic bullet that would improve sales and profitability. Sometimes we can get a win and a particular strategy will make a big difference to our practice, but more... Read More

  5. The Three Options for Directing Staff Efforts

    John Lees | 26 January 2015

    It’s easy to forget that customers are your greatest promoters of the practice… yet they can also be your most powerful detractors. By assuming all customers are looking for a great retail experience with no negative surprises – and... Read More

  6. Education focus for ADOA in 2015

    mivision | 26 January 2015

    Education, networking and social activities are all on the agenda as ADOA gets underway to support its members in 2015. ADOA Victoria ADOA Victoria held its AGM in November 2014 at the Orrong Hotel in Armadale. We have two new additions to our committee with... Read More

  7. Buying into Business

    mivision | 26 November 2014

    Optometry Australia has seen an exciting new trend of young optometrists planning to own their own independent practice or buy into a private practice within the next five years. According to a representative study of 765 optometrists conducted by Optometry... Read More

  8. Managing Stock to Maximise Margins

    Colette Kinsella | 28 October 2014

    A well-managed stock position within your practice will deliver increased sales, cashflow and profitability. Understanding how to manage inventory then, is essential to the success of your business. There’s no doubt that across any one financial year,... Read More

  9. The Amnesty Factor

    John Lees | 28 October 2014

    A service promise to customers is the equivalent of a story delivered via a theatrical or film production. In the world of performing arts, the story is not only the start of success or failure, it is the basis upon which all of the cast must play their... Read More

  10. Hylo – The Systematic Approach to Eye Lubrication

    mivision | 28 October 2014

    Hylo-Fresh and Hylo-Forte eye drops provide a systematic approach for dry eye treatment. The unique Comod multi-dose application system delivers at least 300 drops per bottle, and, according to the manufacturer, ensures completely sterile medication without... Read More

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