1. It's Time to Refocus on Marketing

    Melanie Kell | 30 June 2018

    Refocus Marketing was established in 2017 by Michael Nasser, director of Opticare and a son of its founder, George Nasser. Opticare is well known in the industry for its innovative product solutions that support... Read More

  2. The Art of Window Dressing

    Dale Hutson | 31 May 2018

    We have all heard it before: “your window is the soul to your business”. Arguably a cliché but, whether you believe this or not, with my experience nine times out of 10 it’s true, particularly if you have a retail shopfront... Read More

  3. Survival of the Fittest – How to Profit inOptics

    Gianni Cossar | 30 April 2018

    In the fight for survival the world of optics retailing has changed significantly over the past 10 years. Gianni Cossar, Global Director Optics and Eyewear at global research company GfK, describes the industry’s evolution and provides an insight into... Read More

  4. Building Loyalty Through Patient Communication

    Klaus Bartosch | 30 April 2018

    Practice growth requires meaningful communication with your patients, the responses of which can be measured and analysed to provide insights for further improvement. Traditional methods for growing practices are failing… but why? Optometry practices... Read More

  5. One Out of the Box France Medical

    Melanie Kell | 02 April 2018

    An innovative approach to sourcing and supplying eye health equipment has captured the attention  of eye care professionals around Australia and New Zealand, ensuring the growth of Brisbane-based company France Medical. During an entertaining interview,... Read More

  6. Are You Ready to Disrupt?

    Klaus Bartosch | 28 February 2018

    Disruptors are all around us – they’re the businesses shaking things up, re-engaging customers who’ve grown disillusioned with traditional systems… they’re the ones more likely to succeed into the future… are you ready to ... Read More

  7. Community Eye Care Clinic at Westmead

    Belinda Ford, Prof Andrew White & Najm-ul Choudhry | 28 February 2018

    L-R: Joe Nazarian (optometrist), Clinical A/Prof Andrew White (Westmead ophthalmologist), Baxter Health representative, Belinda Ford (CEYEC service coordinator and PhD candidate), Margaret Nguyen (optometrist), Jackie van der Hout (ophthalmology... Read More

  8. Grow Your Skill Set and Your Practice With...

    Margaret Lam | 01 February 2018

    Contact lenses can differentiate your practice and enhance your patients’ lives. In this skill-building article, we explore ways to cultivate your contact lenses practice, expand your scope as a... Read More

  9. Navigating NDIS and Aged Care: Vision Australia’s ...

    Melanie Kell | 29 November 2017

    There’s a plethora of services and support available for people who have permanent and significant disabilities through the National Disability Insurance Scheme and Aged Care. Both schemes are designed to provide people with greater choice and control... Read More

  10. The Business of Managing Myopia

    Dr. M. Jong, Prof. P. Sankaridurg & Dr. K. Ooi Tan | 20 November 2017

    The rising prevalence of myopia, and its associated ocular risks represents a public health challenge that optometrists are at the forefront to manage. Are you ready, or will you refer to your colleague who is better equipped to do so? Optometry has come a... Read More

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