Man Has Glasses Tattooed On His Face

Do you have customers who absolutely love their glasses so much they would have them tattooed permanently on their face?

A man known only as 'Matthew' has allegedly done just that as part of the Ray Ban 'Never Hide' viral advertising campaign. The video has become an instant YouTube hit, leaving millions of viewers wondering whether or not the tattoo is the real deal or just a very clever advertising campaign.

Two things are certain: Ray Ban marketing continues to work outside the box, and as for Matthew... well, at least he will never lose his glasses again.