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HOYA Launches BlueControl

mivision | 5 June 2013
Hoya has responded to consumers’ increasing reliance on Smartphones, tablets, laptops, LCD and LED screens by introducing a new lens coating innovation.

BlueControl lens coatings protect the eyes from blue light, a high energy visible light emitted from digital screens. Although blue light in itself is a natural phenomenon – it is present in daylight and helps us to stay awake – over-exposure can have an adverse effect and cause eyestrain, fatigue and even sleeplessness, due to an interrupted day and night rhythm or biological clock.

BlueControl neutralises the blue light emitted by digital screens and in doing so, prevents eye fatigue and eyestrain. Additionally, it reduces glare and enhances contrast. According to Hoya, this keeps the eyes in better condition while offering greater comfort, relaxed vision and a more natural colour perception when using everyday digital devices.


Combined with Diamond Finish

To add to the offering, Hoya has combined BlueControl with its Diamond Finish anti-reflection coating. The latter provides durable scratch resistance, water and dirt repellence properties and improved adhesive processes for enhanced reliability.


Research Indicates Demand Exists

Although customers might not be aware of the need to protect the eyes from blue light, Hoya says research* has shown that when made aware of the potentially harmful effects of blue light, people are very convinced of the benefits of BlueControl. After explanation, 78 per cent of the target group researched found these lenses attractive and 58 per cent had the direct intention to visit an optometrist for more information.

For more information, visit www.hoyalens.com.au/BlueControl or contact your Local HOYA Sales Consultant.

Reference:
*Millward Brown: “Consumer attitude towards anti-reflection coatings”. Research among 1,204 spectacle wearers in six European countries. November 2012.

' BlueControl lens coatings protect the eyes from blue light, a high energy visible light emitted from digital screens... '