Fashion

Sunglass Trends for the Summer
Laura Binnie | 27 July 2010
You may presently be swathed in your scarf and coat to ward off the chill, but why not take a moment to consider the waves lapping at the shore... because now is the time to start talking to the frame reps about what fashion sunnies to stock for the rapidly... Read More
The Man Behind the Brand
Mark Cushway | 25 June 2010
When Jean Francois Rey visited Australia recently to launch his new collection mivision was lucky enough to steal him away for an exclusive interview his collection and to ask about his inspirations. Jean Francois has been designing eyewear since the 80s.... Read More
Eyewear for the Ageing Eye
Laura Binnie | 25 June 2010
As our ageing population increases, the number of people requiring glasses will continue to rise. Whilst some of your more mature customers may not want to admit they're getting older or that their eyesight is worsening, you will need to break the news to... Read More
The Face in His Canvas
Laura Binnie | 30 May 2010
Allan Rasmussen has always had an eye for spotting the right frame for a face. His talent has helped cement the Danish company ProDesign's philosophy of creating eyewear that dresses the face, so the frame and face interact in perfect harmony. From a very... Read More
Flexible Eyewear Any Tougher and They'd Rust
Laura Binnie | 30 May 2010
Frames made out of memory metals and / or plastics such as blended nylon are unique to other types of eyewear in that they're virtually indestructible. They can be bumped, dropped, slept in and they'll remain intact. Most amazing of all is that little fingers ... Read More
The Brotherhood of Eyewear
Laura Binnie | 30 April 2010
You may be surprised to hear that Mod-Style Eyewear is run by The Brotherhood of St Laurence, a non-for-profit organisation who work on not just alleviating poverty but their aim is to prevent poverty. mivision spoke to the Brotherhood to find out how this... Read More
Born In Europe
Laura Binnie | 30 April 2010
Europeans have spent 700 years fine-tuning the quality of their eyewear... since late 1200s when Italian physicist Salvino D'Armati invented the first pair of eyeglasses. No wonder European eyewear manufacturers are so passionate about eyewear! This issue we... Read More
Seeing Without Boundaries
Laura Binnie | 26 March 2010
As soon as Andreas Aschauer-Martinelli, the international brand manager for Silhouette eyewear, arrived in Sydney he was struck by the similarity between the curves of our famous Opera House and the aesthetic curve of a silhouette frame. "This is artful... Read More
Made in China
Laura Binnie | 26 March 2010
When most of us hear something is 'Made in China' there is an assumption that it must be of poor quality, possibly cheap and made with inferior materials. Western companies sometimes outsource to China because it is much cheaper to produce goods there rather... Read More
Orgreen The Heart in the Design
Laura Binnie | 26 February 2010
Henrick Orgreen's "Eureka!" moment came at a particularly dark stage of his career. After selling sunglasses in a country with more wet days than dry, Henrick and his two business partners, suddenly saw the light: Orgreen would be much more successful if they ... Read More