Optipro Australia

Optipro Australia has been established to provide the clearest way forward for optical professionals who want to benefit from a professional marketing and buying network - but don't want to lose their independence.

As a member of Optipro Australia you'll move forward with the reduced prices, extended product options and better service that group buying power delivers - but you wont be held back by the restrictions that some groups place on their members.

You'll benefit from marketing campaigns created to appeal to your local customer group - but you wont need to commit a percentage of your profits to a marketing contribution fund.

And you'll enjoy the strength and savings that come with a national brand - but you wont need to relinquish control of your business or your business name.

Optipro Australia has been established by optometrists for optical professionals, so now you can move your business forward with better prices, more choice, greater support - and your independence in tact.

Maintain your independence

As a member of Optipro Australia you'll benefit from strong buying power and targeted marketing while retaining your independence.

• You don't need to sell your hard earned business - your practice remains your own
• You'll maintain your business name
• Optipro will not tell you how to operate your business, your marketing or your accounts
• You'll benefit from the strength of Optipro Australia's powerful brand.

Share in the Optipro Australia success

When you join Optipro Australia, you wont sell your business - instead you'll invest in a powerful national group that delivers results in more ways than one!

• You'll take up a share entitlement and in doing so, become an owner of Optipro Australia
• Your investment in Optipro Australia is guaranteed to be fully redeemable
• You'll receive a return on your investment - we pay 50% of dividends back to our members.

Build your business with localised marketing

As a professional group we understand that your customers' needs and expectations differ from customers in other parts of Australia. That's why we've set up local marketing groups that can cost effectively create targeted campaigns to increase your sales and profitability.

• You'll have the option to participate in joint marketing campaigns
• You'll be invited to contribute your ideas
• There is no Marketing Contribution Fund - you only pay for the campaigns you participate in
• Your business name will always appear alongside the Optipro Australia logo on local campaigns
• Customers will be directed from the Optipro Australia website to your own dedicated site.

Win customers with buying power benefits

Optipro Australia gives you all the power of a true independent buying group - yet you won't be tied down to ordering a minimal volume from our suppliers' list.

• Purchase some of the most sought after brands at buying group prices
• Continue to purchase other brands outside the buying group to meet your customers' needs
• Only order the quantities you need
• Pass on savings to customers and keep them coming back.

Build your strength with integrated co-branding

As a member of Optipro Australia your business will benefit from greater brand recognition as well as marketing and training support to help you grow and increase profitability.

• The Optipro Australia brand will be incorporated into a cost effective Optipro Shopfront shell that prominently features your business name
• You'll have access to Optipro branded uniforms, stationery and point of sale to enhance your professional image
• You'll have access to training to ensure you can capitalise on all the benefits Optipro Australia delivers
• It's up to you to choose if and when to take advantage of professionally branded Optipro Australia stationery, point of sale, uniforms, marketing campaigns and training.

Optipro Australia presents the clearest way forward for independent optometry. For further information or to arrange an appointment, contact Margaret Crosbie on 02 9748 8830 or email: margaret@optipro.com.au or visit www.optipro.com.au.